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Changing IT Consumption Economics: Ignore at Your Own Peril

As tech buying power shifts away from IT departments to line of business decision makers, five key trends are reshaping how customers want to consume technology.

  1. Customers increasingly want to consume technology, but not build it
  2. They want solutions that address their business problems
  3. They have no interest in complex IT solutions and won’t pay for what they see as complexity
  4. They want to pay as they use the technology and not take on large, up-front expenses
  5. Last – and the big take-away for Cisco partners – they want outcomes, not just technology

In the past, customers bought technology based on a traditional CapEx spending model, where the partner’s role was to sell, install, fix, and refresh the technology. But now customers want something new from their partners – they want partners to help them try, manage, drive adoption of technology, and guarantee a specific business outcome with the implication that there is shared risk and reward. The challenge for partners today is to figure out how to take on new roles as they move from a product focus to an outcomes-based approach. Read More »

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Monetizing the Shift to Cloud and Hybrid IT with Services

Picture this scene, which took place last month at Cisco’s Partner Summit in Las Vegas. I had been talking for a few minutes in the lobby of the Venetian with a long-time Cisco partner when he suddenly asked, “Raja, how are you guys at Cisco going to help us use services to capitalize on cloud and hybrid IT?” I answered: “Plenty…and rapidly expanding.”

First the back story, then the details.

By now, we all know that new technology consumption patterns have shifted the business model that customers are demanding. Much of this has to do with the increased influence that line of business decision makers now have on IT buying decisions. Consider this. In just two years, 35 percent of IT spend will reside in the business — outside the control of IT – according to a recent study.1 A whopping 90 percent of IT spend will be controlled by the business in 2020. As the saying goes, “We’re not in Kansas anymore, Toto.”

Then there’s the lightning-quick shift to a variety of new cloud models.  In just two years, cloud spending will account for the majority of new IT spending, according to Gartner.2 That same research also predicts that by the end of 2017, nearly half of large enterprises will have hybrid cloud deployments. Read More »

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Cisco Partner Weekly Rewind – February 28, 2014

February 28, 2014 at 7:07 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Kickoff for Partner Summit 2014

This year’s Cisco Partner Summit starts in just a few short weeks in Las Vegas. This past week brought our first Partner Summit 2014 blog post, which included some great information for those of you that will attend this year, and for those who will be attending via Virtual Partner Summit (VPS).

Check out my blog post to get information on:

  • Registering for VPS
  • Using our hashtag (#ciscops14) for this year’s event
  • A tutorial on social media listening and other information to keep in your back pocket for March 24

We will see you there! Read More »

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Congratulations to My Fellow Channel Chiefs for 2014

Each year, CRN announces its list of Channel Chiefs. This list constitutes a “who’s who” within the world of channel management. According to CRN, these folks head up the partner programs that you all depend on to run your businesses.

I am extremely honored to be one of the named Channel Chiefs this year, especially since Edison Peres and I were named to the 50 most influential list. However, I really wanted to take the time to point out my colleagues who were named this year. I can’t tell you how excited we are at Cisco to have six of our executives recognized by CRN.

Most importantly, I wanted to be sure that you all realize these types of honors are not earned in a vacuum. While I am thrilled that five Cisco executives were honored by CRN this year, this type of recognition is really a statement on our wonderful Cisco partners. With your input on our programs and insight into our business relationships, we have been able to put ourselves in a position where this type of recognition, while always welcome, is not necessarily surprising. And that is not me tooting the Cisco horn. That is a testament to the hard work and dedication of Cisco’s partners, which simply cannot go unrecognized. Read More »

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Cisco Partner Weekly Rewind – February 14, 2014

February 14, 2014 at 6:44 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Bruce Klein offered us his thoughts on the Internet of Everything (IoE) opportunity and how Cisco’s evolution of its partner ecosystem supports “connecting the unconnected.”

With a look back at John Chambers’ keynote at CES 2014 in January, and some great examples of using Cisco technology to change the conversation with your clients, Bruce provided fabulous insight on how partners can claim their share of the IoE opportunity just by taking a different approach.

Be sure to take a look at Bruce’s blog and join the conversation on IoE. Read More »

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