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Executive Engagement in Corporate Social Media #ragancisco

March 26, 2012 at 1:58 pm PST

More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

How can I learn more about getting Executive support for social media? Read More »

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Tell Me A Truth About Social Media [VIDEO]

March 7, 2012 at 2:29 pm PST

In case you have missed our tweet with the replay link to our Social Media Week at Cisco (#SMWCisco) which took place on February 14th, you can access the recorded sessions here. We just couldn’t get enough of these wonderful speakers so we dared a few of them to tell us a truth about social media. Watch this 2-minute video to find out what Michael Brito (@britopian) from Edelman, Todd Wilms (@SocialB2P) from SAP and Jeanette Gibson (@jegibson) from Cisco had to say:

Edited by Christy Park (@christyjpark)

HUNGRY FOR MORE TIPS AND BEST PRACTICES? Read More »

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Social Media Summit: Final Day Wrap-up #ragancisco

After two days of action packed and informative sessions, today was the final day of the Ragan Social Media summit at Cisco. We had a great lineup of speakers, including a special closing keynote from Brian Solis. Before I share a quick recap of this exciting day, let’s take a look at some of the trending topics during today’s sessions from our @CiscoSocial twitter handle.

We had a total of five presentations today divided into two tracks — Internal and External Communications. Stephanie Marx (@steffymarx), and Marie Gassee kicked off the morning session with an engaging presentation on social media monitoring and engagement. The Engagement Flow Model shared during this presentation provided a succinct and organized way to respond to your social media audience.

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Social Media Summit: Day One Wrap-up #ragancisco [Photos]

The Ragan Cisco Social Media Summit is in full swing with Day 1 officially kicking off this morning. Yesterday we warmed up with some energetic pre-conference workshops. (Read about the pre-conference session.) The conversations were flowing and #ragancisco was humming. Today we managed to take that momentum and get #RaganCisco buzzing, trending both locally, in San Jose, and globally.

We covered it all! The summit had 2 tracks with 11 speakers covering topics like, social strategy, proper social content, setting your corporate voice, product innovation… just to name a few. To show you our most popular topics, here’s today’s word cloud from our Twitter handle, @CiscoSocial. Read More »

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Social Media Summit: Pre-Conference Wrap-up #ragancisco

May 4, 2011 at 9:12 pm PST

Today was the first day of our Pre-conference Social Media Summit hosted here at Cisco headquarters in San Jose, CA. The day was packed full with interactive and engaging sessions. The attendees at the conference were full of energy, asked lots of great questions and shared excellent best practices.

Thanks to one of today’s speakers, Pete Codella (@codella), we were able to generate this word cloud which contains top keywords tweeted from our @CiscoSocial twitter handle. The larger the font size, the more often the word was used. Try it out by visiting http://wordle.net.

Here are some of the highlights from today’s workshops:

It was all about Video in the workshop lead by Deanna Govoni, Social Media Manager at Cisco Systems (@deanna24) and Alex Romano, Social Media Specialist (@Arom1000). Deanna and Alex shared how Cisco uses video to communicate externally to customers and internally to employees.  They shared tips on how to easily produce video (with minimal equipment) and how to use video to tell a story. Here are the top tips presented:

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