Today, we are featuring a guest post from Daniel W. Rasmus, the author of Listening to the Future. Rasmus is a strategist and industry analyst who helps clients put their future in context.
He uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences.
Most plans are one dimensional. They use the best thinking from experts to create a narrow range of possible variances to a set of underlying assumptions. You might get lucky and see those assumptions manifest themselves, or you might be incredibly wrong. If the future doesn’t fit your assumptions, you will find your organization, at best, scrambling to react, at worst, selling off its assets to the highest bidder.
If watching trends is your answer, be cautious. Watching trends can be a ticket to following a trend over a cliff. With all of the uncertainty in the world, we need to not just understand trends, but the context that will reinforce a trend and see it realized, or derail a trend into irrelevancy. There is no good way to forecast the future, but there is a good way to anticipate the forces that will be in play in the future, and understand their implications so you create a resilient organization ready for not just one future, but for any future.
This June at Enterprise 2.0, I’ll be assisting in the facilitation of a workshop on Organization Next. Given the title of the conference, some might call it Organization 2.0, but I’m not keen on version numbers for ideas. I am interested, however, in helping people understand how to think about the future in a more robust way.
I was over in Cisco’s building 32 the other day and was about to meet with the collaboration team when I saw something that looked a lot like Facebook running on a Cius and an iPhone. As I went over to explore, I met Raghurama Bhat and Ashish Chirputkar, the two ‘humble’ engineers who created Cisco Quad, our enterprise social collaboration platform.
I started wondering how Bhat and Chirputkar had the time to develop Quad, how internal development began, and why a Facebook,Twitter or LinkedIn for the enterprise makes sense. So with my HD video camera already in hand, I recorded this interesting feature interview. These two engineers and their team had a huge impact on how work is now done at Cisco where over 70,000 employees live their days in Quad to get their work done and collaborate.
This morning Cisco and EMC are announcing that they are teaming up to offer a Social Collaboration Platform for the Enterprise.
By combining Cisco Quad, our social software platform, with EMC’s Documentum Enterprise Content Management Platform (ECM), we’re enabling new ways to connect people, communities, and information on a policy-driven architecture that ensures compliance and security across the enterprise. With this announcement, both companies will deliver more comprehensive and expansive integration capabilities into the core of their products.
Today’s news will result in an improved experience for the end user (consistent, integrated and customizable), for IT (through their ability to deliver rich, social collaboration while, at the same time, protecting their organizations from associated risk) and for the business (driving productivity, growth and innovation through faster and more effective decision-making
The first release from this partnership will be available in the third quarter of 2011, and will enable existing ECM suite customers to collaborate on their content using social collaboration capabilities in Quad.
If you are interested in learning more, please read on and also check out the following video featuring myself and Jeetu Patel, CSO and CMO with the Information Intelligence Group of EMC.
Networking is a lot like life. For example; remember your first stereo and how great it sounded out of the box? Oh yeah! Tunes jamming and you added +5 to your cool points. But after a few weeks you find yourself looking at other models with “new features”.
Now remember the first Virtual Switching System? A prized center piece of any network design for sure. Then as time passed we wondered; “If it could only have quad Supervisor support”.
In November 2010, Cisco introduced its own software-based enterprise collaboration platform: Cisco Quad. Underlying this platform at Cisco is the development of a transformed way of working that Cisco calls the Integrated Workforce Experience, or IWE. IWE powered by Cisco Quad extends the power of collaboration to employees by combining a foundation of video and unified communications with personalization and relevancy features, applications, and services on the network and integrating them with business and content management systems.
Integral to the IWE environment are collaborative communities created around job and organizational functions, roles, and topics of interest. Members of a community collaborate to achieve their goals, organize and access informational assets and transactional tools, and promote their interests.
Early adopters of IWE span multiple organizations across Cisco including Cisco’s Central Development Organization, Customer Value Chain Organization, and Finance teams to name a few. All these organizations who span multiple geographies and time zones, are already benefiting from an IWE environment that enhances their virtual collaboration and improves productivity; provide quick, convenient access to technical experts and knowledge sharing companywide; and inspires new ways of conducting the product development process.
The following case studies describe the business benefits that internal Cisco functions are reaping from their early implementations of IWE.