Social media isn’t just for personal use any more. Businesses of all kinds, particularly manufacturers, are looking to leverage social media types of connections for easier access to needed expertise, business intelligence insights and new product ideas.
For manufacturers, the principal driver behind the move toward greater incorporation of social media for collaborative business processes is access to expertise.
All enterprise social collaboration platforms include gathering points whereby people can unite with others around a common goal; for example, a program or project, social interest, organization, market segment, product, corporate initiative, technology, etc. Within Quad – Cisco’s Enterprise Collaboration Platform and product – these gathering points are referred to as communities. The longevity of any given community will vary based on several factors, which include temporal needs, relevancy, and usefulness. Some communities will be required for a long time while others may only be needed for a short time. Without clear mechanisms to identify the usefulness of each community and manage those that reach end of life, a social collaboration platform can become difficult to manage from a community governance vantage point. The performance of the platform can be negatively impacted by excessive community clutter resulting from orphaned or unused communities.
This new deployment model will be delivered initially, with the release of Quad 2.5, in the United States and Canada through ACS (a Xerox company), in Europe through Logicalis UK, and in Australia through Alphawest (a wholly owned subsidiary of Optus). In addition, we announced a key partnership with systems integrator, Capgemini, through which customers will be able to leverage the experience and expertise needed to drive the successful deployment and adoption of social collaboration in the enterprise.
And finally, lots of updates and pre-built integrations in the upcoming release of Quad 2.5, which is targeted for availability in late August, that are designed to deliver enhanced end-user engagement and adoption of the platform. For more details on the news, tune into this video discussion with Phil Heyneker, Leon Baranovsky, and Lawrence Liu.
Cisco’s been busy this week with news from the collaboration space and the Enterprise 2.O conference this week. It’s been about QUAD—Cisco’s enterprise collaboration platform for today’s workforce: social, mobile, visual, and virtual. It puts people first by offering an integrated and personalized experience that brings together the collaborative, business-oriented, and transactional tools and applications people use over the course of the workday. Sounds awesome doesn’t it? As long as people use it…that’s the trick to real success with any technology driving for a business outcome…utilization.
Along with the technology, Cisco also is offering some important Advanced Services for QUAD and Collaboration including new change management and adoption services — allowing customers to get the best out of their collaborative technologies, while minimizing the disruptive impact of change to employees, partners and customers. These services were designed to help with the adoption of QUAD and handle everything from assessment, planning, strategy and governance, marketing communications to training.
Change isn’t always an automatic and that’s exactly why there’s the need for Professional Services and change management to go along with the technology that really gets people to actualize the benefits of the offerings. Hans Hwang VP Advanced Services shares some further insight on this issue on his blog . And, if you want to go deeper there’s a paper and some interesting upcoming workshops you can attend on Defining a Collaboration Strategy & Architecture to Accelerate Time-to-Value or a Enable a New Collaboration Experience with Enterprise Social Software webcasts.
Here’s to success change and QUAD!
We had a chance to catch up with Murali Sitaram and Jim Grubb at this year’s Enterprise 2.0 conference in Boston. In this short interview, Murali and Jim share their impressions on the state of Enterprise 2.0, how it represents a unique opportunity for organizations to re-think the way they operate, and how Cisco is approaching the space with Cisco Quad.