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Let’s Game Physical: Fighting Obesity with Game Mechanics

April 6, 2011 at 2:59 pm PST

Obesity is a major public health concern. It can lead to diabetes, high blood pressure, heart disease, sleep problems, cancer, and other disorders. Not to mention the emotional and psychological effects it can have. It can also, if left unchecked, become a life-long issue with overweight kids often becoming overweight adults and childhood obesity leading to increased mortality rates during adulthood.

One of the major factors leading to obesity is a lack of physical activity. Researchers have found that:
• Obese children were 35% less active on school days and 65% less active on weekends compared to non-obese children
• 25% of those adults who were considered active at ages 14 to 19 were also active adults, compared to 2% of those adults who were inactive at ages 14 to 19
• Children were 21.5% more likely to be overweight when watching 4+ hours of TV per day and 4.5% more likely to be overweight when using a computer one or more hours per day
• Currently at least 60% of the world’s population gets insufficient exercise

Disturbing facts for sure so the question is how can we motivate people to be more active? Gamification may just be a critical component in motivating and encouraging people to engage in physical activity. I touched on the Wii Fit Plus and Your Shape Fitness Evolved for Kinect in a previous blog post. However I have recently been introduced to some interesting examples that warrant further examination.

The Lappset Mobile Playground is one of my favorites because it not only drives physical activity it also encourages people to get outdoors and learn while playing. Lappset introduces games that leverage QR codes posted through-out a playground setting, for example Math&Mem. The math portion of the game consists of three different levels; easy, normal and hard. Easy or normal levels drive users to find the target sum by adding together numbers which can be found from the mobile tags attached to playground equipment. Hard level is a multiplication task where player will get the target number and then user must find two correct numbers from the play area and multiplying the sum of the two together constitute the target amount. See it in action in the below video.

Another great example of gaming physicality is Zamzee by HopeLab. Read More »

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Social Media for Social Good

January 28, 2011 at 3:27 pm PST

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

  • Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »

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The Revolutionary Potential of Mobile Media

January 27, 2011 at 7:22 am PST

We’ve all seen the amazing innovation and mass adoption of mobile apps like Groupon, Foursquare and Yelp, but I’m starting to believe that this is just the tip of the iceberg. With mobile penetration in the developing world far surpassing wired, innovative people are beginning to use seemingly simple technology like SMS to drastically improve people’s lives.

Source: ITU World Telecommunication/ICT Indicators Database.

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