Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.
This fall, we embarked on a project with the San Jose State Gary J Sbona Honors program to take a look at the emerging enterprise video content category. Last week, the team gave us their readout.
Four students came to present: Hillary Anderson, Tamara Gardner, Sandra Kaminski and My Phung.
We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.
All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.
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Tags: Digital Media Suite, enterprise video, MXA, mxe, Pulse Video Analytics, video, video content
Video is a big part of our daily lives, and it is fast emerging as a significant presence in the workplace as well. A recent study by Cisco’s IBSG team shows that two out of three business executives already watch employee-created videos at least once a week. They comment on the video, recommend it or forward it on to other colleagues. But even as video makes it easier to do business, it generates more information for us to process and sort. How can we make it simpler for people to hone in on the information within videos that they need?
Video Analytics is the answer. Watch the video below to find out why.
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Tags: Cisco, enterprise video, Media Experience Engine 3500, Pulse Video Analytics, video, video analytics