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Cisco Product Quick Reference Guide

The 2013 Cisco Product Quick Reference Guide is now shipping, and you can order it right now on Cisco.com.

The 2013 guide provides an overview of the many Cisco products, services, and solutions for every part of your business. It’s all you need in one portable guide:  An easy-to-use reference that includes chapters on routing, switching, wireless, collaboration, security, data center, video and broadband cable, optical networking, network management, and much more.  Time-saving features include specifications, part numbers, and ordering information.

You can purchase your hard copy now at cisco.com/go/guide, and a super-convenient mobile app is coming soon.

 

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10 tips to kick off your Digital Forum

Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?

Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.

With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?

Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.

After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:

  1. Get executive commitment. Work with your executive team on topics and get their support for the forum.
  2. Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
  3. Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
  4. Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
  5. Be flexible. Have a back up plan in case a speaker or topic falls through.
  6. Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
  7. Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
  8. Use digital channels. Make sure mobile and onsite workers can attend through online channels.
  9. Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
  10. Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.

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Cisco Catalyst 6500-E Series Switch added to UC APL!

The Global Certification Team (GCT) is proud to announce the addition of the Catalyst 6500-E to the Unified capabilities (UC) Approved Products List (APL).  The Cat6K was tested as a switch in Virtual Switching System (VSS) mode with Software Release (Rel.) 15.0(1)SY1, Tracking Number (TN) 1132001, as an Assured Services Local Area Network (ASLAN) – Layer 2/Layer 3 Access, Core, and Distribution switch.  The UC APL Memo can be found here.

The Cisco® Catalyst® 6500 and 6500-E Series sets the new standard for IP Communications and application delivery in enterprise campus and service provider networks by maximizing user productivity and enhancing operational control. As the premier intelligent, multilayer modular Cisco switch, the Catalyst 6500 Series delivers secure, converged, end-to-end services, from the wiring closet to the core network, the data center, and the WAN edge.

For more information on the Catalyst 6500-E Series, please visit Cisco.com.

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Simpler is Better: An Updated Gateway Page for Products

They may seem simple changes, but we think some recent updates to the Products & Services page on Cisco.com will make this page easier and quicker for you to use.

Here are some of the main things we’ve improved:

  1. Links are more obvious. Previously, some links were hidden behind drawers. Examining the metrics — plus testing with you — convinced us to make all the links visible, which will definitely help for findability.
  2. Scanning the list of products is easier.
  3. Scanning the list of services  is easier and the lists are more obvious.
  4. There’s a new “Key Topics” module which allows a clear navigation path to these important areas.
  5. Borderless Networks; Collaboration; and Data Center & Virtualization are highlighted.
  6. We’ve updated the “Let us Help” content to reflect all of our main contact methods so you can connect with us more easily.
  7. It’s easier find key links to areas like Visio stencils and EOL products. And, we’ve added a few new links places like the Developer Network Marketplace and Developer Network (Resources).

A lesson is this update is that sometimes, simpler is better.  The previous design was an improvement over its earlier version, but also had some interactive elements such as switchable tabs and popup drawers; these may have been “cool” to play with, but didn’t do much to help usability or speed of navigating on the page.  We’ll let you know how this new, more simple version performs.

The new page:

For comparison, the previous version:

The older one is shorter, but in the end, we find that people don’t mind scrolling or swiping a bit to get to the information they need. It’s much better to have the information visible.

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Cisco Product Info Now On Your Mobile Smartphone

Here’s something I think you’ll like: Rich information about the entire Cisco product and services portfolio is now available free in a smartphone-friendly format.

This update includes:

  • More than 7,000 product series and model pages for mobile access
  • Complete coverage for Services products
  • More than 1,180 product oriented videos now playable on mobile devices for the iPhone and Android platforms. (We’ve converted 31 GB worth of videos!)
  • Links to data sheets and other key information that you can browse to quickly, in both HTML and PDF format.

You can access it from your mobile smartphone start at m.cisco.com. We’re treating this like a “Beta” — primarily because we are still working on table treatments — and tuning every day. But I know you’ll find a lot to like here when you’re on the go.

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