Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?
Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.
With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?
Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.
After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:
- Get executive commitment. Work with your executive team on topics and get their support for the forum.
- Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
- Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
- Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
- Be flexible. Have a back up plan in case a speaker or topic falls through.
- Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
- Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
- Use digital channels. Make sure mobile and onsite workers can attend through online channels.
- Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
- Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.
Tags: Cisco, cisco.com, education, integrated digital strategies, marketing, marketing communications, mobile, products, social, social learning, social media, social networking, training
The Global Certification Team (GCT) is proud to announce the addition of the Catalyst 6500-E to the Unified capabilities (UC) Approved Products List (APL). The Cat6K was tested as a switch in Virtual Switching System (VSS) mode with Software Release (Rel.) 15.0(1)SY1, Tracking Number (TN) 1132001, as an Assured Services Local Area Network (ASLAN) – Layer 2/Layer 3 Access, Core, and Distribution switch. The UC APL Memo can be found here.
The Cisco® Catalyst® 6500 and 6500-E Series sets the new standard for IP Communications and application delivery in enterprise campus and service provider networks by maximizing user productivity and enhancing operational control. As the premier intelligent, multilayer modular Cisco switch, the Catalyst 6500 Series delivers secure, converged, end-to-end services, from the wiring closet to the core network, the data center, and the WAN edge.
For more information on the Catalyst 6500-E Series, please visit Cisco.com.
Tags: 6500, 6500-E, apl, approved, aslan, capabilities, catalyst, certification, certified, IOS, list, products, UC, unified, vss
They may seem simple changes, but we think some recent updates to the Products & Services page on Cisco.com will make this page easier and quicker for you to use.
Here are some of the main things we’ve improved:
- Links are more obvious. Previously, some links were hidden behind drawers. Examining the metrics — plus testing with you — convinced us to make all the links visible, which will definitely help for findability.
- Scanning the list of products is easier.
- Scanning the list of services is easier and the lists are more obvious.
- There’s a new “Key Topics” module which allows a clear navigation path to these important areas.
- Borderless Networks; Collaboration; and Data Center & Virtualization are highlighted.
- We’ve updated the “Let us Help” content to reflect all of our main contact methods so you can connect with us more easily.
- It’s easier find key links to areas like Visio stencils and EOL products. And, we’ve added a few new links places like the Developer Network Marketplace and Developer Network (Resources).
A lesson is this update is that sometimes, simpler is better. The previous design was an improvement over its earlier version, but also had some interactive elements such as switchable tabs and popup drawers; these may have been “cool” to play with, but didn’t do much to help usability or speed of navigating on the page. We’ll let you know how this new, more simple version performs.
The new page:
For comparison, the previous version:
The older one is shorter, but in the end, we find that people don’t mind scrolling or swiping a bit to get to the information they need. It’s much better to have the information visible.
Tags: products, usability
Here’s something I think you’ll like: Rich information about the entire Cisco product and services portfolio is now available free in a smartphone-friendly format.
This update includes:
- More than 7,000 product series and model pages for mobile access
- Complete coverage for Services products
- More than 1,180 product oriented videos now playable on mobile devices for the iPhone and Android platforms. (We’ve converted 31 GB worth of videos!)
- Links to data sheets and other key information that you can browse to quickly, in both HTML and PDF format.
You can access it from your mobile smartphone start at m.cisco.com. We’re treating this like a “Beta” — primarily because we are still working on table treatments — and tuning every day. But I know you’ll find a lot to like here when you’re on the go.
Tags: cisco.com, mobile, products, usability
The Global Certification Team (GCT) is proud to announce the following additions to the Unified Capabilities Approved Products List (UC APL):
- Cisco ONS 15310-Customer Location (CL) Rel. 9.2.1 TN 1023001, as a Fixed Network Element (F-NE).
- The Cisco ONS 15310-CL SONET Multiservice Platform is an economical, 1-rack unit (1RU)-high delivery platform optimized for use as the last network element—at the customer location (CL)—in a service provider’s network, or for use as an end node in enterprise or campus environments. The Cisco ONS 15310-CL takes advantage of the proven technology pioneered by the Cisco ONS 15454, the industry’s first and leading multiservice optical transport platform.
- Cisco ONS 15310-Metro Access (MA) Rel. 9.2.1 TN 1023002, as a F-NE.
- The Cisco ONS15310-MA is a carrier-class MSPP that efficiently switches Ethernet and TDM traffic for use in metropolitan and regional optical networks. With the flexibility and scalability that allow it to support DS1, DS3/EC1, OC-3 to OC-48 SONET, and Ethernet interfaces, the ONS 15310-MA is already a part of many North American service providers multiservice SONET and next-generation “triple play” and IPTV deployment strategies.
- Cisco ONS 15454 Multiservice Provisioning Platform (MSPP) Rel. 9.2.1 TN 1023003, as a F-NE.
- The Cisco ONS 15454 SONET Multiservice Provisioning Platform (MSPP) provides the functions of multiple network elements in a single platform. It supports common interfaces such as DS-1, DS-3, and EC-1 and data solutions including 10/100/1000 Mbps Ethernet solutions with OC-3 through OC-192 optical transport bit rates and integrated DWDM wavelengths.
- Cisco ONS 15454 Multiservice Transport Platform (MSTP) Rel. 9.2.1 TN 10230047, as a F-NE.
- The Cisco ONS 15454 Multiservice Transport Platform (MSTP) is the most deployed metropolitan-area (metro) and regional dense wavelength division multiplexing (DWDM) solution in the world featuring two- through eight-degree reconfigurable optical add/drop multiplexer (ROADM) technology that enables wavelength provisioning across entire networks and eliminates the need for optical-to-electrical-to-optical (OEO) transponder conversions. The ONS 15454 MSTP interconnects with Layer-2, Layer-3 and storage area network (SAN) devices at rates up to 40 Gbps. It delivers any service type to any network location and supports all DWDM topologies.
The approval document is posted on the UC APL site at the following URL: https://aplits.disa.mil/processAPList.do
Tags: apl, approved, capabilities, certification, defense, dod, list, network, ons, Optical, products, system, UC, unified