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Trends Affecting Your Strategy for Business Video

Consider your enterprise communication strategy. Now consider the role of video in that strategy. Is video critical, best effort, nice to have, or outside the scope of your communication strategy?

Business video comes in different flavors, shapes and sizes and there is no one answer for everybody.  Your video requirements will vary depending on the size of your company, what you want to do with video, and how you want to do it.  Let’s examine different types of business video and how the latest trends are impacting the future strategies of business video as it relates to communications across mobile and social platforms.

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Technology for Business Sake

Nothing irritates me more than technology that goes unused.  Shiny things, cool bells and whistles, and technology features don’t excite me unless I see people using the technology to transform their business and gaining true return on their investment.

I often ask customers, “What is more important to you, get the cheapest deal or realizing the benefits the technology can offer?”  Do you choose something because it is free or something that delivers a solution to your needs?  Often I’ve seen people choose cost over benefit, to deeply regret it later; spending valuable time not realizing the productivity benefits.

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Productivity: An Inconvenient Truth

I said in the first post of this series that I’ll start to share more about my productivity lessons-learned. But first, let’s get one thing out of the way — I believe that online collaboration tools really don’t matter. In contrast, how you apply them for purposeful engagement matters a lot, regarding the anticipated productivity gains.

Moreover, the most substantial gains in online productivity will likely come from fully understanding all the people, process and technology issues that define the environment you’re working within. So, situational context is important.

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New Cisco WebEx Meetings Beta + Free Trial for Partners = More Effective Collaboration from Anywhere

The beach. An airport. The car. What do these places have in common? They’re all places you can hold a meeting.

As workforces become increasingly mobile, WebEx is the tool that more and more customers (and partners) use to ensure that productivity doesn’t decrease just because you’re not at the office.

And now, with a new beta version of Cisco WebEx Meetings and a free trial for partners, the possibilities are endless. By integrating all of the collaboration tools and tasks you need for your meetings, you can now host your team meetings from your car, attend a sales forecast presentation from the airport, or share slides from the beach. Having the flexibility to work with your colleagues, even when you can’t be at work, allows you to maintain productivity and collaborate more effectively.

Watch this video to see how Cisco WebEx Meetings can help you collaborate more effectively.

Learn more about how you can use Cisco WebEx Meetings to share, extend, and engage.

A convenient tool like this must come with a hefty price tag, right? Wrong! For a limited time only, Cisco WebEx Meetings beta is being offered to partners free of charge until the product becomes generally available.

Keep reading to find out how you can get Cisco WebEx Meetings beta for free and check out the great ways you can share ideas and materials before, during, and after your meeting. Read More »

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My Connected Life in the Cloud

Over the last decade I’ve studied the practical applications of ethnographic research.  I’ve performed detailed use-case analysis of requirements, and I frequently volunteer as a participant in the development of prototypes for applications that are hosted in the cloud.

Why did I choose to invest my own time in alpha tests and beta trials?  To gain the first-hand knowledge of what it really means to create a user experience that is remarkable.

While I’m not a user experience designer, I’ve developed a keen sense of the personal productivity gains that can be achieved by software UI ease-of-use improvements.

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