Eric Schoch, Director of Product Management for the Cisco Hosted Collaboration Solution product teams, explains the new private cloud solution that empowers large enterprises to build their own collaboration cloud using Cisco’s validated and tested solution and full management capabilities.
Before and after our Cisco Hosted Collaboration (HCS) announcements on December 6, we are providing a series
Gartner Data Center 2011, London and Vegas, are over, what are the emerging trends to close out 2011 and lead into 2012?
Cisco was actively involved in both events. The booths and speaking sessions were great opportunities to listen to the IT decision makers, evaluate emerging industry trends, and introduce the Cisco Unified Data Center.
Thanks to all of you who stopped by in person. For those of you not in attendance, here are some highlights.
Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing, Presenting Cisco Unified Data Center
In the US, we’re running a 7-city tour, training Partner Sales Reps & SEs on Cisco Intelligent Automation for Cloud. We’ve just finished training in a fourth city, including Cisco reseller, system integration and technology Partners from the Western Hemisphere. Meanwhile, in London this week, leaders from the Intelligent Automation Solutions Business Unit are conducting sales enablement training for Partners as well as Direct Sales Reps and SEs from all over EMEA. On either side of the Pond scores of people are being brought up to speed on how to identify, qualify, and sell Cisco’s Cloud management solution.
Here in London, a handful of different languages ask the same question “How do we clearly and compellingly articulate the value of cloud computing and cloud management to our customers?”
By now you have may have seen the Cisco announcement of the Unified Data Center and Unified Management http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=578106. This exciting story around Unified Management began in the late summer of 2010 when the engineering team in Cisco’s Tidal Software acquisition began the integration of the Tidal Enterprise Orchestrator and the UCS Manager. We realized that we could take our experience with hundreds of customers in application automation and apply that toward infrastructure automation, specifically around provisioning, virtualization and cloud. Our future was cloudy and that was indeed a good thing.
Five months later after intensive technical and business innovation, in the third week of January in 2011, the Intelligent Automation Solutions Business Unit introduced our cloud automation suite which brought the ease of Amazon EC2 to the private cloud for both physical and virtual clouds. The solution consisted of newScale’s self service and service catalog technology, integrated to the Tidal Enterprise Orchestrator for automation of infrastructure provisioning and IT operations management tool integrations. I had been a customer of both of these companies at a previous job and had experienced the benefits of automating both the end user and back end systems with these two companies. With the new use cases of data center and cloud automation I was convinced that these technologies could be the basis of something transformational for our customers.
Cloud Expo was indeed a very interesting juxtaposition of people espousing the value of cloud and how their stuff is really cloudy. You have a group of presenters and expo floor booths talking about their open API and how that is the future of cloud. Then you have the other camp that tells us how their special mix of functions is so much better than that. All of this is a very interesting dialog. APIs are indeed very important. If your technology is indeed a cloud operating model then you must have an API. Solutions like Cisco’s Intelligent Automation for Cloud rely on those APIs to orchestrate cloud services. But APIs are not the end all. The reality is that while the cloud discussions tend to center on the API and the model behind that API, the real change enabling the move towards cloud is the operating model of the users who are leveraging the cloud for a completely fresh game plan for their businesses.
James Urquhart’s recent blog: http://gigaom.com/cloud/what-cloud-boils-down-to-for-the-enterprise-2/ highlights that the real change for users of the cloud is modifying how they do development, test, capacity management, production operations and disaster recovery. My last blog talked about the world before cloud management and automation and the move from the old world model to the new models of dev/test or dev/ops that force the application architects, developers, and QA folks to radically alter their model. Those that adopt the cloud without changing their “software factory” model from one that Henry Ford would recognize to the new models may not get the value they are looking for out of the cloud.
At Cloud Expo I saw a lot of very interesting software packages. Some of them went really deep into a specific use case area, while others accomplished a lot of functional use cases that were only about a inch deep. As product teams build out software packages for commercial use, they have a very interesting and critical decision point that will drive the value proposition of the software product. It seems to me that within 2 years, just about all entrants in the cloud management and automation marathon will begin to converge on a simple focused yet broad set of use cases. Each competitor will be either directly driving their product to that point, or they will be forced to that spot by the practical aspects of customers voting with the wallets. Interestingly enough, this whole process it drives competition and will yield great value for the VP of Operations and VP of Applications of companies moving their applications to the cloud.