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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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First Impressions: End User and IT Experiences

First impressions matter. Whether you’re trying to get a job, make a sale, or go on a second date, you know that the first things you do and say are critical. Studies say you have between 2 seconds and 2 minutes to make a first impression. When you download a new app for your tablet or phone, how much time does it have to make its first impression on you?

When IT departments make technology decisions, the path to end-user adoption is a key concern. The relative ease or difficulty of setting up and maintaining the back-end infrastructure or cloud service is one thing, but the means by which end users first experience the solution and get started using it is perhaps even more important.

IT needs products that are easy to roll out and that provide end users — their customers — with a delightful first impression. That’s why Cisco considers not just the end user experience and the IT administrator experience, but the places where they intersect, such as in the deployment of solutions to a large end-user community.

A tangible example of this attention to experience is Read More »

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ACE Network: My Calls are now HD Video with the Cisco Jabber Client

It used to be that a video call meant going to a special room for a high-end video conference or putting up with the small webcam image on a laptop. Today, nearly all of the calls I handle at my desk are video calls because of the mid-range but very portable video meeting experience in the Cisco Jabber client.

ACE 5 - Pradeep_Jabber Video blog jpeg

Cisco Jabber Clients use the same video engine from Cisco Jabber Video for TelePresence (Movi). I use Cisco Jabber on our internal ACE network, where Cisco IT has been testing it as a new product before supporting it in production.

Being able to join a high-definition video call instantly, without having to schedule and wait, is more than just a convenience. It is becoming a necessity to conduct business these days and sometimes it’s the only way you can reach some people.

Read More »

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ACE Network: Experience the Newly Improved Cisco Jabber Universal Client

One client for all communications: That’s the idea behind the new Cisco Jabber and I’m seeing that benefit in my use of this universal communication client. I start the client when I begin my work and use it throughout the day for voice and video calls, to send instant messages to others on my team, and to join WebEx sessions or Cisco TelePresence meetings. In addition to these features, the client also supports Desktop Sharing and Presence, which lets me know the availability status of my teammates at all times.

Read More »

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Interoperability + Collaboration = The Key to Any or All

Today’s work environment – yours, mine, and everyone else’s — is becoming more mobile, social, visual, and virtual. And there is no one magical tool that covers every situation.  We need choice and flexibility for the way we each work.

Any-to-Any collaboration with an easy-to-use consistent experience is the reality of today’s user requirements. However, many solutions available today are brought together with the use of band aids and chewing gum, making it a nightmare to troubleshoot across the various stitched-together call-control systems. Read More »

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