Success in retail often comes down to a counting game. How many people pass by your store? How many come inside? How long do they stay? And most importantly how many ultimately buy?
Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone. As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.
With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.
Who is passing by the store versus coming in? Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors. Presence Analytics provides simple, quick reports on retail conversion metrics. You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.
Tags: analytic, analytics, analyze, buy, Cisco, client, cmx, controller, conversion, count, customer, data, device, LAN, location, loyalty, mall, metrics, mobile, mobility, mse, network, phone, Presence, retail, retailer, shop, shopper, signal strength, smart, smartphone, time, track, wi-fi, wifi, wireless, wlan, WLC
Cisco Wireless Release 8.0 is now available: Product Bulletin
The Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018 revealed some stunning trends with growth projections that are sure to have a dramatic impact on wireless networks worldwide.
In 2013, globally, there were nearly 22 million wearable devices generating 1.7 petabytes of monthly traffic. There were about 7 billion mobile-ready devices and connections with mobile network connection speeds that have more than doubled, to 1.4Mbps up from 526 Kbps in 2012.
By 2018, there will be more than 10 billion mobile-ready devices and connections. The average mobile connection speed will nearly double, from 1.4 Mbps in 2013 to 2.5 Mbps and over 4.9 billion devices will be IPv6-capable. There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks.
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Tags: 11ac, 802.11ac, access point, aireOS, analytics, App, application, AVC, Bonjour, cellular, chromecast, Cisco, cmx, connection, control, controller, data, device, fastlocate, HDX, IPv6, LAN, lbs, location, mag on ap, mbps, mobile, mobility, multicast, network, networking, optimized roaming, Packet, patterns, pmipv6, policies, Presence, protocol, q-in-q, q-in-q tagging, release, rx-sop, software, Speed, technology, traffic, users, visibility, VLAN, vni, wi-fi, wifi, wired, wireless, wlan, WLC
As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Tags: address, aggregate, analysis, analytics, App, Apple, application, Cisco, cmx, connect, consumer, customer, data, download, engage, experience, IOS, ios 8, ios8, lbs, location, location based services, location-based, login, mac, mac address, market, meraki, mobility services engine, mse, network, onboard, permission, Presence, privacy, probe, probe request, services, trend, value, value proposition, wi-fi, wifi, wireless
First impressions matter. Whether you’re trying to get a job, make a sale, or go on a second date, you know that the first things you do and say are critical. Studies say you have between 2 seconds and 2 minutes to make a first impression. When you download a new app for your tablet or phone, how much time does it have to make its first impression on you?
When IT departments make technology decisions, the path to end-user adoption is a key concern. The relative ease or difficulty of setting up and maintaining the back-end infrastructure or cloud service is one thing, but the means by which end users first experience the solution and get started using it is perhaps even more important.
IT needs products that are easy to roll out and that provide end users — their customers — with a delightful first impression. That’s why Cisco considers not just the end user experience and the IT administrator experience, but the places where they intersect, such as in the deployment of solutions to a large end-user community.
A tangible example of this attention to experience is Read More »
Tags: adoption, Cisco Jabber, Cisco Jabber for iPad, collaboration, instant messaging, itunes, Presence, user experience
It used to be that a video call meant going to a special room for a high-end video conference or putting up with the small webcam image on a laptop. Today, nearly all of the calls I handle at my desk are video calls because of the mid-range but very portable video meeting experience in the Cisco Jabber client.
Cisco Jabber Clients use the same video engine from Cisco Jabber Video for TelePresence (Movi). I use Cisco Jabber on our internal ACE network, where Cisco IT has been testing it as a new product before supporting it in production.
Being able to join a high-definition video call instantly, without having to schedule and wait, is more than just a convenience. It is becoming a necessity to conduct business these days and sometimes it’s the only way you can reach some people.
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Tags: ACE, chat, coc-collaboration, HD video, high def, IM, jabber, Jabber Video, Movi, Presence, softphone, video, video conferencing