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Cisco Brings Home 3 #PRWeekAwards, aka “The PR Oscars”

March 8, 2013 at 12:03 pm PST

“Never get hard work confused with results.” – John Chambers, Cisco Chairman and CEO

Last night in New York City, the Cisco PR team won three of the most prestigious awards in the Public Relations industry at PRWeek’s PR Awards. We won the corporate branding campaign of the year, the In-House PR team of the year, and the overall PR campaign of the year (this is the overall winner of the other winning campaigns). Thank you PRWeek and all the judges for the recognition.

David McCulloch and I co-lead this great team and we couldn’t be more proud of this team recognition (and, we, of course, have to give much credit and guidance to our great boss, Karen Tillman, VP and Chief Communication Officer at Cisco – PRWeek PR Professional of the Year Honorable Mention). We also entered the corporate campaign of the year with our agency partners Text100 and Brunswick and, clearly, they get their due credit for helping us on our PR journey.

What is the definition of Public Relations? The Cisco PR team took a crack at defining PR and came up with this:

“Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

Read More »

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The Intern’s Perspective

“Am I just a very small fish in a big pond?” -- That is what I originally thought when I first joined Cisco as a Public Relations Collaboration Intern. Turns out no one bites here, which definitely has helped the process while I have been attempting to get settled in. In fact, it has been quite the opposite. Instead of “Hey intern, do this for me,” I am asked, “Corinne, can I help you with anything or do you have any questions?” It is reassuring to know that I am around genuinely good people beginning my, as I like to call it, “adventure” here at Cisco.

After getting settled in with all the gizmos and applications on my one of a kind ThinkPad, I finally have a routine when I come into work. My mornings consist of reading, lots and lots of reading. From press releases, to news articles, to tweets … anything related to technology or social media I will most likely know about it. I’ve noticed most conversations don’t involve people’s input on the Kardashians or how the next Twilight is going to play out, so Cisco’s Newsroom has become one of my new best friends here.

Once my brain has reached overload, I usually have meetings or my kind colleagues will invite me to meetings to sit in on. I’ll catch myself looking like a “deer in headlights”  at times because all I think about is, “Hmm…what did that acronym stand for, I better write that down” or “I wonder why Telepresence originally had an upper case ‘P’ but is now changed to a lower case ‘p’”. To be honest, during the first PR meeting I ever sat in on I thought they were talking about the show “Futurama” on Comedy Central for a half second until I realized they were referring to something else. Thankfully, I haven’t asked too many dumb questions because they keep inviting me, which has been a great learning experience in order to become more familiar with how the Cisco Public Relations team works.

After lunch, I’ll work on the projects I have been given. I am no Greg Justice, but I try to be as creative as possible when deciding how to execute these assignments without looking stupid. I’ve never made so many to-do lists in my life, but hey, it works! Stay tuned on what I’ll be working on throughout the summer. This includes more external and some internal blogs, strategic analysis presentations on our company and the dark side AKA our competitors, as well as some fun and informative videos.

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Ragan Conference: It’s not just about the technology anymore

May 11, 2012 at 1:38 pm PST

On May 8-9, I attended Ragan Communications’ 2012 Advanced Social Media Strategies for PR, Marketing, and Corporate Communications summit, hosted at Cisco. Unfortunately, there’s not enough space in a blog post for me to write about all 28 speakers. Instead, I’ll focus on some recurring themes, trends, and ideas that stood out to me.

The world is changing at an uncomfortable pace

Carlos Dominguez from Cisco said it simply: the next generation is reinventing the rules. Globally, more people own a cell phone than a tooth brush. This made me think—many companies are having trouble understanding and adapting to an environment with Millennials (born 1982-2000, like me!).  Are we prepared for the change that the “always on” generation (born after 2000) will bring? As children, they’re already having a huge impact. Carlos showed a video of a child that thought a magazine was broken because it didn’t respond to touch. It’s not surprising that the iPad is now the most popular toy for children.

Later in the day, Kim Celestre from Forrester Research and Jeremy Bromwell from Definition 6 spoke separately about a change from “media” to “social.” Technology is not always the star of the show anymore. It is simply a vehicle for interactions and communications. The focus has shifted from having technology to what that technology enables you to do.

Brian Solis from Altimeter Group continued the discussion with a presentation about Social Media Optimization (SMO) as the “new” Search Engine Optimization (SEO). He said that it is no longer his job to talk to you, but to talk through you, since in this new social environment, the audience has an audience of audiences that are all connected.

Content FTW (For the Win) Read More »

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Let the Game Begin: Download the CiscoEvents Mobile App #ragancisco

April 17, 2012 at 1:47 pm PST

On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:

  • Adapt to the social business model: the key to real culture change
  • Hone in on the “social” aspect of social media
  • Build a collaborative case for social media to persuade your C-suite
  • Use carrots—not sticks—to get buy-in for a social media marketing strategy
  • Take risks, measure results and meet marketing goals using social media
  • Track the ROI of social media Read More »

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Why the Flip Camera Should Be in Your PR Toolkit

August 20, 2009 at 12:00 pm PST

I’m biased. We bought Pure Digital, maker of The Flip, back in March. So stop reading if you like. If you are still reading, here are my top reasons why the Flip Video Camera is great for any and all PR professionals.

1. Phenomenally good for media training. I do a lot of media training and while I give my feedback for why an answer is good or has “opportunities,” the Flip doesn’t lie. I take it into media training sessions and during the mock interview I record. When I give feedback, I either go answer by answer on the video or I give oral feedback and then send the video via mail afterwards. I think it has had a big impact in helping improve our media spokespeople…because, hey, everybody can improve, right? And, seeing yourself on video gives you great feedback and practice when doing broadcast or company videos.

2. Great for social media releases, blogs and even bubbletweet. The beauty of The Flip is that it is VERY easy to use. And compact. And, idiot proof (i.e. limited to no training required). We started using video in PR in earnest about two years ago. We bought a nice HD camera. We created a Cisco YouTube channel for our videos. And we started embedding them in blogs and using them to visually tell our stories. We love video at Cisco and these videos have been successful. One drawback, however, was the availability of the camera…and then cameras. Who has it, I need it, etc. Now, with the Flip…we all have one. We can always capture something on the fly or do a more formal, tri-pod assisted video. It IS a part of our PR teams toolkit. Further, now that we all have one it is also a part of our yearly objectives to USE it. We all have to make at least one video a quarter and post it to our blog or otherwise use it in the furtherance of PR. If you are with the media and you haven’t yet received a pitch from us via Flip video…WATCH YOUR INBOX…it’s gonna happen. Read More »

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