In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to , , ,, etc. Social media opened up a whole new world of opportunity and how people communicate with each other and even businesses. However, the power of social media comes with a price if you do not know how to use it. That is why, when it comes to social media, a person must realize who their audience is and what they would like to portray. There are a few key points when deciding to use social media as a platform of communication:
- Start with listening to your audience and observing their activity prior to engagement.
- Create a strategic Social Media plan.
- It is also important to set goals that you want to achieve overall and pay attention to how social media plays into these goals that you have.
- Set goals that map your overall objectives (personal/professional use).
When you’re using social media for personal use, you may have a different audience and a different reason for your posts than if you were using social media for professional use, where your views are projected onto the organization as a whole. In a professional setting, social media can be used as a tool for an organization to communicate with their customers. Customers may use this tool to express to the organization how much their products/services do for them, or possibly what they don’t do for them. There are also people who use social media purely to induce negativity, and they will be around no matter the platform. They are called “trolls” and it is best to avoid them and to pay them no attention.
Whether you choose to use your platform for business or personal use, it is always necessary to remember these tips:
- Remember that whatever you post is most likely accessible to others as well.
- What you post can end up on search engines and on other people’s news and activity feeds.
These have been the most important lessons that I have learned in my experience and utilization of social media. Listen, create a plan, set goals and be aware of your audience and the content that you are posting. These days where there seems to be a “no limits” attitude with sharing information, which has in turn caused people or businesses a lot of trouble. What important lessons have you learned about social media? Are there any mistakes that you’ve made on a social media platform that caused you problems? What advice would you like to give others on their usage of social media? I would love to hear your thoughts.
Tags: communication, facebook, networking, Pinterest, Smart Tips, social media, twitter, unified communications, youtube
Oh the joys of pinning new ideas, trends, videos, and so much more on Pinterest! I’ll admit it…I have a little obsession, racking up thousands of pins between professional and personal Pinterest accounts.
Use Pinterest best practices to create more meaningful conversations and increase followers.
Just like Twitter, LinkedIn, Facebook, and other social media channels, Pinterest has its own culture and communication style. After countless hours of reading, pinning, and repinning throughout the past year, I’ve recorded some Pinterest best practices and etiquette tips to share with you.
Here are some best practices to keep in mind:
- Streamline content (Some Pinterest accounts have a board for every topic, but only have a few pins. Make it interesting for followers by providing broader range board topics that they can follow rather than segmenting topics too specifically. And try not to create empty boards until you have items to post to them.)
- Leverage social channels (When appropriate, share your pins with Twitter and/or Facebook communities as well. It’s a great way to expand your reach and the conversation.)
- Use keywords (One of the main features of Pinterest is the ability to search keywords by pins, pinners, or boards. Make sure to take advantage of this feature by using keywords in the descriptions as we do for other social media channels.)
- Understand policies (Pinterest stirred up quite a bit of controversy regarding siting sources, etc. Take the time to understand Pinterest’s policies as well as your company’s guidelines (if using it on behalf of the brand) to protect yourself.)
- Joining group boards (It’s flattering to receive invitations to join group boards. However, before clicking the tempting “accept” button, evaluate how many pins you would like to receive from those boards. Getting inundated with pins, from a certain topic each day, may have an adverse effect on your participation!)
- Share information (Vary the type and format of content you pin to boards. While we all like infographics, they can get a little old on Pinterest if that’s the only thing that’s pinned. Mix it up with videos, case studies, reports, SlideShare presentations (if for business), articles, blog posts, and other types of content. I like to use the 70% new content/30% repins rule of thumb.)
And here are some etiquette tips to keep followers interested and to attract new ones:
- Site sources (Always include the source, especially for items that have copyrights, etc. If the source is on Pinterest, use the @ format to link to the person/organization.)
- Include a description (Insert a description, with keywords, to help followers understand the item more clearly, leading to more repins.)
- Acknowledge comments (I find that 2-way exchanges are still a newer trend on Pinterest versus other social media channels. Since participants are still getting into this feature, it’s important to respond to posted comments. It will go a long way with followers and we can learn from each other!)
- Pace pins (Space out the number and frequency of pins so that followers do not feel bombarded all at one time. By pacing the pin posts over time, it will also give you the opportunity to share new content without having to do a lot of research work ahead of time. And lastly, try not to duplicate pins. It gets confusing for followers.)
- Maximize boards (Pinterest is dynamic and social. Leverage it for sharing a variety of information and use Instagram or Flickr for photo postings instead.)
- Reciprocate information-sharing (Monitor followers and how the content you share is repinned. If you find there are certain followers that consistently repin your content, try repinning their content in reciprocation.)
- Follow others (The same principles from other social media channels apply to Pinterest. We do not need to follow everyone that follows us. Check on the type of content the new follower pins and evaluate if the content matches your needs and what your other followers are interested in too.)
Lastly, if you are prepping items for Pinterest, here are a few details to consider:
- Images: Use images in blog posts or other communications to make it easier on Pinterest users to post.
- Pin Features: Include pinning capabilities as part of your “share” social media icons on websites, emails, and more.
- Captions: Incorporate a short, but descriptive caption for each photo used to brand information more clearly.
Did the details above “pinpoint” the best practices you were thinking of as well? (Sorry, just had to play on that word!) Do you have other tips you are using as well? I’m interested in reading your insights and learning about the different ways you are using Pinterest too!
And in the meantime, if you are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program. Take short on-demand courses or sign up for customized one-on-one team training sessions by emailing firstname.lastname@example.org.
Tags: #smtraining, bookmarking, Cisco, education, information-sharing, learning, Pinterest, social, social learning, social media, social media strategies, social networking, training
My busy schedule allows no time for negativity or newsfeeds with an agenda. Pinterest connects me to the brighter side of womankind.
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Tags: best practices, collaboration, internet generation, Pinterest, social media
While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.
Here are a few tips for using the most popular channels in your meeting mix.
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »
Tags: event, facebook, Google, linkedin, Online Meeting, Pinterest, Recording, social media, twitter, video conference, WebEX