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The long tail and how it has affected philanthropy.
On December 1st, I wrote a post about Networked Philanthropy. I received some great feedback in a short period of time, including a link to data that backed up a theory I had.
One Bill Gates can give a million bucks, and have a big impact, but 10 million regular Joe’s can give $1 and have 10X the impact. Read More »
Tags: CSR, Long Tail, Networked Platform, philanthropy, Social Good
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How the networked platform is changing the face of philanthropy.
Many social media professionals are already familiar with Chris Anderson’s Long Tail, but if you’re not, here’s the concept in a nutshell. Traditional markets have tended to follow an 80/20 distribution, e.g. 80% of the populations are going to love 20% of the available bands (think the Beatles). That’s your macro market. The introduction of e-marketplaces has added infinite shelf space to many industries, the most obvious being the music industry. Enter the age of Indie bands, and infinite Micro markets. The interesting thing about the 80/20 rule is when the networked platform is introduced is that 80% of the potential market rests on lower end of the individual market size, i.e. the success of Rhapsody and iTunes.
Tags: CSR, Long Tail, Networked Platform, philanthropy, Social Good
During the 6th annual Clinton Global Initiative (CGI) meeting in New York, the private sector, non-governmental organizations and other global leaders gathered to identify and create solutions to address the world’s most pressing problems. One such solution or “CGI commitment” includes the Partners for a New Beginning--a non-partisan, non-profit organization committed to broadening and deepening engagement between the United States and international Muslim communities by building public-private partnerships that advance economic opportunity, science and technology, education, and exchange.
Cisco Chairman and CEO John Chambers (far right) joins former US President Bill Clinton, former US Secretary of State Madeleine Albright and PNB leaders on stage at CGI 2010.
Tags: CGI, CSR, philanthropy
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