This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you’re wondering why social media should be an key part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.
Twitter too is no slouch (and growing), with 200 million registered users, one quarter of whom tweet daily.
Want more justifying numbers? A recent infographic on MediaBistro lists more compelling stats―like, say, the fact that 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook, and 20% of marketers have closed sales using Twitter.
Given that social media networks are timely (if not immediate) communications platforms that are interactive, and therefore― if used correctly (that is, authentically)―engaging, their success in marketing should come as no surprise. Read More »
Recently, I visited Arletta Jorgenson, an American single mother of three who relies on food pantries to help feed her family (see video below). Arletta, who lost her job as an administrative assistant three years ago and has survived on public assistance ever since, reminds us that financial hardship can happen to anyone – our neighbors, our cousins, colleagues…and us.
In the U.S., 49 million people are “food insecure” (families with at least one member who sometimes is hungry because they can’t afford enough food), according to Feeding America. These people aren’t necessarily homeless – or even unemployed. In fact, more than a third of them have at least one working adult.
The Bureau of Labor Statistics recently reported that US manufacturing productivity’s average annual rate of growth (AARG) from 2007 to 2010 is 2.0%. In addition, the report cited that from Jan 1972 to August 2010, the number of people employed in US manufacturing jobs fell from 17,500,000 to 11,500,000 while manufacturing value rose 270%.
Upon reading these statistics, I began to reflect on how technology has radically changed every facet of how we live, work, and connect with each other. I began to ponder, if we could measure and plot our country’s “compassion curve” against the Information Age (circa 1975 – present) would it reflect the same growth and efficiency gains that have been realized by our manufacturing sector? Could we conclude that our society has become increasingly more insensitive and greedy, or more compassionate and giving? Read More »
For those of you who may not be aware, we at Cisco take our commitment to our communities very seriously, but that doesn’t mean we don’t have fun when we volunteer!
On August 17th, over 20 volunteers from the Cisco Enterprise and Mid-market Marketing group gave their time to support InnVision, Silicon Valley’s leading provider of housing and services for homeless families and individuals:
InnVision is a primary gateway for homeless families and individuals seeking shelter and resources that lead to self-sufficiency. Our comprehensive system of care promotes self-worth and dignity at multiple facilities throughout Silicon Valley, including shelters, longer- term housing options and service centers, each equipped to meet emergency and transitional needs of diverse, at-risk people. InnVision is…the Way Home!
Volunteers spent the day sorting clothing for InnVision’s store, prepping food for daily meals, and reading stories to children.
Kevin, Peter and I were tasked with sorting clothing. Being from the Manufacturing team, we couldn’t resist applying the lessons learned from the Manufacturing industry towards our volunteer duties. Recalling Adam Smith’s “The Wealth of Nations“, we quickly broke into teams for a proper division of labor. Safety is a top priority, so latex gloves were distributed to the sorting teams to follow OSHA guidelines. We carefully optimized our WIP to ensure that Bottlenecks --which threatened to shut down our line via the Bullwhip effect — were not created. Additionally, we applied classical queueing theory using exponential distribution to carefully model our Poisson processes. Read More »
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The long tail and how it has affected philanthropy.
On December 1st, I wrote a post about Networked Philanthropy. I received some great feedback in a short period of time, including a link to data that backed up a theory I had.
One Bill Gates can give a million bucks, and have a big impact, but 10 million regular Joe’s can give $1 and have 10X the impact. Read More »
