There’s no doubt that video is becoming more pervasive in business. It’s no wonder: humans are visually oriented. We’ve been reading people’s faces since we were newborns, so it’s natural for us to use visual cues as we build stronger relationships and better organizations.
As video makes deeper inroads in enterprises large and small, I keep hearing the concept of “good enough” video. So what does “good enough” really mean? Is there a specific number of pixels, or frame rates, or a certain standard that makes video “good enough”? How can you define “good enough” for your organization?
Over the past decade, I’ve worked on a number of different projects aimed at improving communications using video conferencing and telepresence. In that time, I’ve been fortunate to be involved with key innovations at first Tandberg then Cisco that have had great impact on video collaboration:
Forging life-like experience with immersive telepresence
Extending the power of in-person all the way to the desktop
Enabling a consistent and intuitive user experience with a revolutionary touch-enabled device
Playing a pivotal role in driving video formats like H.264 and H.265 to standardization
Growing the video calling circle beyond the enterprise with technological advancements like software video clients, cloud deployment models and firewall traversal that enable cost-effective B2B and B2C calling
With the spirit of innovation ingrained in both company’s DNA, the merger of Tandberg and Cisco’s video businesses in 2010 proved to be a major win for the industry and for the customer. Since then, we’ve focused our efforts on delivering next-generation video collaboration solutions that are enabling organizations to collaborate easily and efficiently, and allowing them to foster innovation within their own businesses.
Why is all of this so important? As time marches on, we see video becoming pervasive. Roberto De La Mora recently called video a business imperative, not a nice-to-have, and shared the five steps to success for deploying a business video strategy. The key to helping our customers prepare for the pervasive video future is through a flexible, scalable and interoperable approach. And others agree…
As I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors. A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show. You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.
The reality is, our buyers are demanding more and more when it comes to video. It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.
Today I am pleased to announce Cisco TelePresence Optimized Conferencing, a new cost-effective solution for video conferencing and achieving high quality, standards-based video across the whole organization. With this, we are addressing the business challenges customers have around managing multiple conferencing options and reducing the TCO for their internal and external communications.
How does it work? Cisco TelePresence Optimized Conferencing:
Economically scales-up video adoption by optimizing resource allocation—dynamically orchestrates the use of bridge resources, pools multiparty units, and provides the right level of service for every endpoint
As video adoption becomes more pervasive in enterprise organizations, telepresence solutions like this will be increasingly important for a successful video strategy, especially one that addresses the mobile and BYOD trends. We look forward to partnering with our customers to utilize Cisco TelePresence Optimized Conferencing for simple, cost-effective any to any video collaboration for the entire enterprise.
Collaborative video isn’t just for globally dispersed teams or CEOs looking to close the next big deal. Recently, it brought together a dozen students who are connected by a love of dance but separated by 8,000 miles.
Cisco and Tata Communications have been working with the National Dance Institute (NDI) since 2011 to find ways video technology can enhance dance. Founded by former New York City ballet principal dancer Jacques d’Amboise and located in the heart of Harlem, NDI is dedicated to introducing children to the arts. Using dance as a catalyst, NDI promotes the belief that the arts are primary and vital in our society and should be a major part of every child’s development and education.