As I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors. A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show. You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.
The reality is, our buyers are demanding more and more when it comes to video. It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.
Today I am pleased to announce Cisco TelePresence Optimized Conferencing, a new cost-effective solution for video conferencing and achieving high quality, standards-based video across the whole organization. With this, we are addressing the business challenges customers have around managing multiple conferencing options and reducing the TCO for their internal and external communications.
How does it work? Cisco TelePresence Optimized Conferencing:
Economically scales-up video adoption by optimizing resource allocation—dynamically orchestrates the use of bridge resources, pools multiparty units, and provides the right level of service for every endpoint
As video adoption becomes more pervasive in enterprise organizations, telepresence solutions like this will be increasingly important for a successful video strategy, especially one that addresses the mobile and BYOD trends. We look forward to partnering with our customers to utilize Cisco TelePresence Optimized Conferencing for simple, cost-effective any to any video collaboration for the entire enterprise.
Collaborative video isn’t just for globally dispersed teams or CEOs looking to close the next big deal. Recently, it brought together a dozen students who are connected by a love of dance but separated by 8,000 miles.
Cisco and Tata Communications have been working with the National Dance Institute (NDI) since 2011 to find ways video technology can enhance dance. Founded by former New York City ballet principal dancer Jacques d’Amboise and located in the heart of Harlem, NDI is dedicated to introducing children to the arts. Using dance as a catalyst, NDI promotes the belief that the arts are primary and vital in our society and should be a major part of every child’s development and education.