I talk to customers virtually everyday as part of my job, and even though they thoroughly believe in the operational and transformative benefits of video collaboration, they tell me there’s still more we can do to help simplify the process for implementing video pervasively. So, at Cisco’s Collaboration Summit last week, we unveiled a host of technologies designed to do just that – grease the skids for driving video collaboration everywhere using an intelligent approach that is connected, adaptive and intuitive.
Cisco’s strategy for enabling pervasive video is aligned around three key strategies and, as such, so do our product innovations:
Today Cisco is introducing new Pervasive Conferencing capabilities that further simplify and enable video collaboration for everyone. It’s about increase in scale throughout your organization along with greater efficiencies and affordability. Consider doubling the number of endpoints while keeping costs at a few dollars per user per month.
Enhancements across our collaboration portfolio make it easy to migrate, upgrade or implement a new deployment, and give you flexibility to customize solutions for what your business specifically needs. Let me share a few announcement highlights:
Deployment options: We’ve made it easier for you to choose your deployment. Virtualized, on-premise, or cloud, you can use the platform that works best with your infrastructure strategy.
Broader reach: Extend high-quality multiparty video and web conferencing meetings to more endpoint types with our expanded support of high-definition mobile devices. Read More »
I am a strong believer in the power of video; video can transform the relationships we have with our colleagues, partners, suppliers and customers. Our goal is to make video as universally available and easy to use as voice and data are today. Recent developments make it possible to scale video more cost-effectively across organizations, but as an industry there are still more hurdles to knock down in order to make rich, effective and efficient video collaboration part of everyone’s daily routine.
Customers have a breadth of needs when it comes to when and how they collaborate, and it’s no surprise to me that customers are taking a step back to evaluate the needs of their organization both now and in the future. While doing so, they are also trying to understand the alphabet soup of standards and what it means in terms of technologies working together. Which standard is better? What are the benefits of each? Will a technology that uses one standard be able to communicate with a technology that uses another standard? Will a technology made by one vendor be able to communicate with a technology made by another vendor?
I personally believe it is the vendors’ responsibility to take the complexity out of the equation and do whatever it takes to make things work together. For me, that means industry-wide commitment to open standards. Open standards ensure true interoperability across vendor and technology boundaries bringing us closer to our goal of making video universally available and easy to use. Cisco has led the way in developing open standards, driving the industry towards interoperable collaboration solutions. And we continue to do so.
Businesses are embracing cloud based video services to achieve higher scale and universal reach. Today’s work environment is dynamic and fast paced, with the exponential growth of video enabled mobile devices bringing even more opportunities to leverage cloud based video services. Recently, the Cisco Visual Networking Index (VNI), which tracks global mobile data traffic, predicted that eight billion mobile devices would be in use by 2016. For organizations interested in extending video to mobile users with disparate devices, cloud based video services offer a simple solution to management complexity and device interoperability.
With Cisco ‘s cloud based video services, it’s even easier and more affordable for organizations to enable video on mobile and Bring Your Own Device (BYOD) use cases. Cisco’s pervasive conferencing strategy delivers cloud deployment options for multiparty video meetings anywhere, at any time, and from any device. Cisco is working with its partners to deliver simple to use cloud based virtual meeting capabilities, without any compromises on video quality and support. The new Virtual Meeting Room capabilities offer organizations the ability to use business class multiparty video without the need to reserve or schedule meeting resources ahead of time.
There’s no doubt that video is becoming more pervasive in business. It’s no wonder: humans are visually oriented. We’ve been reading people’s faces since we were newborns, so it’s natural for us to use visual cues as we build stronger relationships and better organizations.
As video makes deeper inroads in enterprises large and small, I keep hearing the concept of “good enough” video. So what does “good enough” really mean? Is there a specific number of pixels, or frame rates, or a certain standard that makes video “good enough”? How can you define “good enough” for your organization?