Competition is the sign of a healthy market; and the recent increased cadence of venture investment focusing on startups in the video market underscores what Cisco knows well: video plays a key role in business today, and will play an even bigger role tomorrow. As the old idiom goes, a rising tide lifts all boats. As video becomes more pervasive in the enterprise, the opportunity for an industry to rally around the movement might create more competition. But in the end, it is about driving more innovation and better economics so that we all win – customers, partners and vendors.
The opportunity to change and influence the way that people collaborate, engage with one another, and communicate is exactly why I decided to join Cisco and lead the Collaboration marketing team. One of the things that has struck me recently, however, is that the perception in the market is that Cisco is only delivering solutions geared at the absolute high end of the market. The fact is that Cisco was a high-end pioneer in the video market with innovations around immersive telepresence; absolutely true. No one will refute that. The little known fact is that Read More »
Trends like pervasive video and cloud computing are inherently changing the way we collaborate. Increasingly, organizations are looking for ways to enable rich interactions amongst employees, partners and customers.
To address this need, Cisco recently announced the Cisco Desktop Collaborate Experience DX650, an Android based phone that delivers traditional voice functionality, high-definition 1080p video, and many features commonly associated with today’s smartphones straight to the desktop. This new next-generation Cisco IP phone extends the possibilities of desktop collaboration and delivers a reliable and high-quality audio and visual experience.
Snorre Kjesbu, vice president of Cisco Collaboration Endpoints Technology, recently took time out at Enterprise Connect to discuss the DX650. Read his post to hear more on Cisco’s newest endpoint, including what Snorre’s favorite feature is! A New Paradigm for Desktop Collaboration.
Market trends are impacting how we collaborate. A key trend is the need for pervasive video delivered to every desktop, so that all users can benefit from rich interactions. A second important trend is towards cloud services, the ability to deploy and access services and applications from the cloud.
This blog is second in a series of blogs glimpsing into the future of video collaboration. The first blog was “Video Collaboration: Better Than Being There“. We encourage you to follow the series and let us know your thoughts.
Have you noticed that there is a camera and a pane of glass available to you at ALL times? From your smartphone to your PC, desktop office phone, telepresence (personal or room system), tablet, and even your TV, the ubiquity and ease of use of these devices and capabilities are providing a platform to extend video experiences everywhere. The big challenge is in providing a consistent, high quality user experience across all these devices. And that is not all. With new technologies available today such as HTML5 and WebRTC, more web-enabled devices can quickly become video enabled (video fridge anyone? :-))
Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement -- not a nice-to-have capability -- as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.
Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.
Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success: