Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities.
From my perspective, observing the driving forces shaping the mobile industry, five key trends stand out. All are laced with challenges and opportunities. And each represents a core element in an interconnected system that is pushing the entire marketplace forward, while demanding innovative breakthroughs in monetizing and optimizing data.
On February 25-28, I will be attending Mobile World Congress 2013 in Barcelona. This year’s event is expected to be the largest ever, with 1,500 exhibitors. I expect these five trends will be major sources of discussion:
- Video. We are already seeing the true inflection point in video where it becomes mainstream on multiple devices. The mobile and nomadic consumption of video—whether served by mobile carriers or localized Wi-Fi—is popular, commonplace, and growing rapidly. But video will completely reshape the demand side of the industry, creating enormous amounts of data. It threatens to load and clog networks, and it will demand new models for monetization.
- Accelerating connections. As the Read More »
Tags: Big Data, Cisco, Connected Life, data, data in motion, IBSG, Internet of Everything, IoE, mobile carriers, mobile devices, mobile world congress, multiscreen, offloading, Personalization, service providers, targeted ads, video, wi-fi
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.
1. Channels Will Go Away
While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »
Tags: 3D printers, ad buying, advertising, branded entertainment, channels, Cisco, haptics, IBSG, interactive, marketing, multiscreen, on-demand, Personalization, product placement, Service Provider, targeted, television, user involvement, video
Start your next meeting with a personal touch by using one of two tools that let you add branding, excitement, information and more to your meeting before it even starts.
Get your free WebEx basic account here.
Tip #1: Use the white board to provide a welcome or instructions!
Use the white board to post an agenda, give dial-in instructions, list who’s attending and much more.
All you need to do it go to the Share > Whiteboard menu option and it will appear. The grab the text tool, choose a color and start to type. See the photo on the right as an example.
Tip #2: Share a photo (a.k.a. document) to make starting a meeting a welcoming experience.
This is the same idea but it requires a little more effort. In this case, you’ll want to find an image that conveys the feeling you want to establish. You can also use your logo or something with your brand so folks know they are in the right place.
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Tags: annotate, brand, customize, Personalization, photo, WebEX, whiteboard
The holiday season is quickly approaching and that means time to start shopping for perfect gifts for friends and family. Flip video cameras are the ideal gift that will delight everyone on your list! Cisco has created great new looks- check out the more sleek and compact MinoHD and the simple, colorful, and now designable UltraHD.
In addition to the exciting new colors the MinoHD and UltraHD offer, Flip lets you design any of our Flips by ordering from our website, www.theflip.com. Designing your own flip is fun, simple, quick, and free! You can choose from thousands of images from our design gallery, create your own pattern from our exclusive pattern generator, or upload your own image or photo! Imagine that, a personalized, one of a kind gift for any of your friends and family- or maybe even one for yourself.
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Tags: Flip, Flip for Good, Flip Video Camera, Holidays, Personalization