According to the Cisco Mobile Visual Networking Index (VNI), mobile data traffic grew 2.6 fold in 2010, nearly tripling for the third year in a row. Growing mobile data demand caused by the huge growth of smartphones, tablets, and other mobile devices is continuing to drive the evolution of mobile networks worldwide.
However, if not properly managed and monetized, this growth in traffic will outpace growth in revenues. Intelligence, scalability, reliability, and service enablement are all key factors in helping mobile operators not only control this huge wave of mobile data, but also launch new, revenue-generating services.
Mobile Policy and Charging Control (PCC) is one of the main tools used to manage and monetize mobile traffic. This is pushing the policy market into hyper-growth mode. According to Infonetics Research Analyst Shira Levine, policy management revenues were up 48% last year, and will quadruple by 2015.
“The policy engine is the brains of how you want the network to treat different things at different times. It’s essential.”
Tony Melone, CTO of Verizon Communications, Fierce Wireless, March 16, 2011
Today, as an enhancement to the Cisco M.O.VE (Monetization, Optimization, Video Experience) strategic framework, we are introducing our next generation Cisco Policy and Charging Control Solution with the insertion of our Cisco Policy and Control Rules Function (PCRF) that addresses the performance, reliability, and scalability challenges of mobile networks. The Cisco solution consists of three new components: Read More »