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3 Do’s and Don’ts of Mobile Marketing to Customers

January 12, 2011 at 5:38 pm PST

Mobile is the most overhyped thing of all time.


So says Alex Dunsdson who leads M&C Saatchi Strategy Group on development of portable content initiatives for business.

The self-professed “mobile realist” led a session for partners at Partner Velocity last December called Mobile is the “Next Frontier of Marketing — How Can You Get Started without Falling Off the Edge?” (Full session replay available on the Partner Velocity site.)

There are more smart phones sold now than PCs, he says. What’s more, a staggering 90% of people have their mobile phones within one meter of themselves at all times.

So how do you leverage that opportunity to use mobile to market to your customers? We chatted with Alex to find out his thoughts and learn some mobile do’s and don’ts.

What else did he say? Here are 3 mobile marketing tips he shared.
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Unleash the Power of Social Media, Increase Your Influence

December 16, 2010 at 5:52 pm PST

At Cisco Partner Velocity last week, the Channels blog caught up with David Nour--author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.

In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”

Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.

What other tips did Nour offer during his keynote? Read on to find out… Read More »

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Partner Velocity: Unleash Your Inner (Marketing) Superhero

December 10, 2010 at 1:20 am PST

We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.

I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”

Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.

What else did partners learn at the event? Here are just a few memorable quotes from speakers.

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Partner Velocity Broadcast Recap: Leveraging the Power of Video with Live Video Streaming

December 8, 2010 at 4:51 pm PST

Partner Velocity has been keeping me busy! In the midst of attending sessions, interviewing speakers, capturing video clips, and catching a few quick bites, I managed to carve out some time to host my own session, “Leveraging the Power of Video with Live Streaming.” During my talk, which was also broadcast live over Ustream, I discussed and demonstrated how to setup your own live Ustream session from start to finish.

Didn’t get a chance to watch the broadcast? Here’s a replay:

And here’s a recap of what I discussed. Read More »

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Harnessing the Power of Marketing at Partner Velocity

December 8, 2010 at 12:17 pm PST

With new ways to amp up your marketing, innovative ways to use social media, ways to market the cloud, and outside-the-box thinking, the fourth annual Partner Velocity event kicked off yesterday in Barcelona, Spain.

So far, attendees have heard from speakers about a variety of topics, including: How to “thinque funky,” differentiation, using mobile for marketing, cloud, and personal tips on growing professionally and balancing home/work life. We’ll have interviews with speakers and session recaps over the next few days. I got the chance to visit with a few partners to find out what they’re eager to learn about at this year’s event.

With only one full day of the event under our belt, we’ve already learned a ton. Read on to find out what we’ve heard about so far.

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