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Internet of Things at Cisco Live UK, 2013

Cisco Internet of Things Partner Pavilion

Cisco Live logo #1Cisco Live is taking place right now in London, UK Jan 28 – Feb 1, 2013. Located in front of the Internet of Things area on the Borderless Networks section of the Cisco Campus, the Cisco Internet of Things Partner Pavilion brings together a number of Cisco’s flagship industrial partners and demonstrates key technologies and their application in creating real-world solutions.

Partners in this Pavilion are part of an extensive and growing ecosystem highlighting the value they and Cisco can bring to industrial industries such as Oil and Gas, Mining, Manufacturing, Transportation and Automotive.

Here’s a run down of key Industrial Partners at the IoT Partner Pavilion:

Emerson, Booth #IoT3

Emerson’s Smart Wireless products and solutions extend PlantWeb predictive intelligence into areas that were previously out of physical or economic reach, opening the door for new possibilities in process improvement. Remote locations, physical obstructions, and the high cost of engineering and integrating new technologies are no longer the barriers they were.

Honeywell Process Solutions, Booth #IoT4

Honeywell Process Solutions (HPS) is the global leader in process automation and control solutions and has been a pioneer in these areas for more than 35 years. HPS serves the oil & gas, refining, pulp & paper, power generation, chemicals and petrochemicals, life sciences and metals, minerals and mining industries.

Panduit, Booth #IoT2

PANDUIT is a world-class developer and provider of leading-edge solutions that help customers optimise the physical infrastructure through simplification, agility and operational efficiency. PANDUIT’s Unified Physical Infrastructure (UPI) based solutions give enterprises the capabilities to connect, manage and automate communications, computing, power, control and security systems for a smarter, unified business foundation. Strong relationships with technology leaders complemented with its global staff and unmatched service and support, make PANDUIT a valuable and trusted partner. Come to our stand to see our cabinets developed with Cisco as well as our HSDT (High Speed Data Transport) solutions.

Redline Communications, Booth #IoT5

Redline Communications is a manufacturer of specialized backhaul radios that offer a point-multipoint, Layer-2 IP backbone which connects a Cisco Core network to edge devices in the field. Manufactured for industrial M2M applications and offering reliable performance of over 100 Mbps up to 20 miles in extreme environmental conditions.

ROCKWELL AUTOMATION, Booth #IoT1

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.

If you’re visiting Cisco live UK 2013, please visit these Partners!

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Congratulations to our Australia and New Zealand Channel Marketing Stars!

As part of our ongoing support of the Australian and New Zealand partner community, last week we hosted the second annual Cisco Marketing Excellence partner awards. These awards are designed to recognise the great work that our partners are doing in creating and promoting innovative Cisco campaigns.

The awards are given across both the partner and distributor categories as well as recognising a partner in the Premier/Silver category which is a new award this year.

I am pleased to announce the following partners as this year’s winners:

James Mackay from Express Data is the winner of the distributor category for developing creative marketing around the Cisco Front Row program. Gabrielle Kingston from Westcon was the runner up thanks to her innovative promotion of Cisco UCS.

In the partner category Logicalis’ Oliver Descoeudres was the winner for developing an integrated program promoting “Tomorrow’s Workplace”. The runner-up was Garrett MacDonald who created a cloud campaign for Data#3 featuring Cisco’s “Know the network” as a call to action.

For the new Premier/Silver partner category, Blair Burchill from Comscentre was judged the winner for a customer briefing he conducted with Cisco and a leading public sector customer.

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Cisco Partner Marketing Velocity Recap: Creating an Integrated Campaign

If you attended the first two sessions of Cisco’s Partner Marketing Velocity webinar series on social mediaBuilding a Successful Social Media Program and Social Media Events Experience—you’re  probably thinking you have everything you need to conquer the world of social media.

But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.

In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.

Still want to email your messages and call it a day?  Read More »

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Master Cloud Builder Specialization–Helping Partners Evolve

You’ve often heard me say that Cisco partners need to continue to evolve their businesses to stay competitive and be successful. As the trend for delivering technology as a service continues, now more than ever partners must evolve their business to support the demand for new consumption models, like cloud and managed services.  And in order to support our partner’s evolution, Cisco is evolving our Partner Program with the availability of the new Master Cloud Builder Specialization.

As I announced at Partner Summit back in April, this new specialization brings together the data center architecture specialization, Cloud Builder designation and adds competencies to deliver solutions like Vblock, Flexpod, and VXI.  Think of the new Master Cloud Builder specialization as the customer’s “one-stop shop” for the highest level of competencies for data center and cloud.

No matter which analyst report you read, the market opportunity for both private and public cloud infrastructure will be billions of dollars over the next several years. The Master Cloud Builder Specialization allows partners to differentiate even further to help capture a greater share of the rapidly growing cloud market.

Partners have a choice in the role they want to play in cloud (Builder, Provider, Reseller) and the level of investment they want to make. Cisco is committed to continuing to invest in the success of our partners, to help you optimize your business value and see the greatest return on your investment in Cisco.

Along with the availability of the new master specialization, Cisco is launching the Cisco Cloud Partner Marketplace. Created based on your feedback, this tool gives partners a place to market and promote their Cisco cloud-based solutions and services.

I encourage you to learn more about the new Master Cloud Builder Specialization and the Cisco Cloud Partner Marketplace and I look forward to our continued journey together in this ever-changing marketplace.

Find out what some of our partners had to say about the Master Cloud Builder Specialization.

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Putting Partners at the Center of Cisco’s Cloud Strategy: New Specializations, Marketing Tools

The worldwide cloud services market will likely surpass US$109 billion in 2012. What’s more, the cloud services market is a high-growth sector within the overall IT marketplace, a recent Gartner report says. No shock there!

So what are you doing to take advantage of this shift? Cisco is here to help you create demand for your services and market them, too.

Last year, Cisco introduced the Cloud Partner Program. Today, the program has 133 approved Cloud Builders and 46 approved Cloud Providers. Collectively, the 46 Cloud Providers are offering more than 50 Cisco Powered Cloud Services to the market.

Today we’re taking the next step along that path and introducing a Master Cloud Builder Specialization that rewards channel partners who have proven capabilities to build and deploy cloud-ready integrated infrastructures using Cisco solutions and our partner cloud offerings across storage, virtualization, cloud management, and virtual desktop.

Essentially, Cisco is elevating the Cloud Builder role from a designation to a full-blown Master Cloud specialization. (After September 19, 2012, Cisco will no longer accept new enrollments or applications for the Cloud Builder or Cloud Infrastructure designations.)

The new Master Cloud Specialization comes with differentiated branding and incremental financial incentives, too. With this new specialization partners can create competitive differentiation and facilitate a new generation of IT and cloud services. We talked to Susheel Chitre who is the Director of Cloud and OEM Business Development at Cisco, and he told us some more ways that Cisco is helping partners help themselves and customers.

“We help partners differentiate services and offer support to help you build and sell unique solutions to customers so they can select the right cloud model and solution for their networks,” he said.

We’re not only helping you differentiate and build new services, we’re giving you new tools to help you market your solutions directly from Cisco’s web site. How’s that? Keep reading.  Read More »

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