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Cisco and Microsoft Team Up in the “Fight for Air Climb” Challenge

Did you know that lung disease is the third leading cause of death in America? And globally, lung cancer is the number one cause of cancer death, yet is the most underfunded.

To help raise awareness about lung disease, Cisco sponsored the American Lung Association of Washington’s annual “Fight for Air Climb” fundraiser on October 23.  The climb, which was held in Bellevue, Washington, is the largest stair climb in the U.S. (3,242 stairs up and down the Bellevue Towers, to be exact!).

But it wasn’t just Cisco who was involved: We invited Microsoft to join in a little healthy fundraising competition. Together, we helped to raise over $95,000 for the cause. Read More »

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Live Broadcast: Cisco’s New Global and Transformational Partnerships Strategy

Want to find out what’s in store for Cisco’s transformational partnerships?

We’ll be hosting a live video chat on our Ustream channel with Wendy Bahr on November 5, 2010 at 10:30 a.m. PST. During the broadcast, we’ll get the latest news and info about Cisco’s global and transformational partnering strategy.

So what will Wendy talk about during the chat? Read More »

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Virtual Partner Velocity Broadcast: How to Generate High-Quality Leads

Our next Virtual Partner Velocity event is happening soon—next week, in fact. So what’s on tap for our broadcast?

This time around, we’ll hear about lead nurturing. During the session Creating High Quality Leads Through Improved Content Creation and Data Management, which will take place on October 28 at 7:30 a.m. PST, Luanne Tierney, VP of WW Partner Marketing, will chat with Dave Green, Director of Best Practices and Applied Research with MECLABS.  Dave will talk about lead nurturing, and the content and data implications of lead nurturing and scoring.

So what is lead nuturing?

Read More »

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Announcing Our New, Updated Brand Campaign

We’ve had a lot going on lately: The launch of our new Facebook page, our new Partner Update broadcasts, and our ongoing contest to win an iTouch for using My Cisco. All of these vehicles are part of our ongoing efforts to communicate with you, our partners, in an effective and meaningful way.

In that spirit, we are launching a new, updated corporate brand campaign, with the theme “Together we are the human network.” So how will this new campaign impact you? Here are the details:

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Unleashing the Power of You: The Small Business Support Community

There has been a great deal of buzz around the tech sector over the last 5 years around Web 2.0, using it to connect to your partners and customers, and ultimately how some companies have revolutionized business models through next-generation communities.We’d like to give you some insight on how we created the Small Business Support Community, or more importantly why we created it, and why we hope you’ll spend some time checking it out.

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