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Cisco Channels Social Media Spotlight: Your Questions Answered

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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How to Join the New Breed of Profitable Partners

This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers.  But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?

Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs.  In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.

Here’s more on the characteristics of this breed of partners: Read More »

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Use Cisco Partner Services Tips to Accelerate Your Revenue

See how top Cisco partners grow their services revenue by visiting the Accelerate website (login required).  Watch the Tips and Traps video and learn how Global Technical Resources Incorporated, a Denver-based Cisco partner, is using the Accelerate Selling Multiyear Service Agreements module to earn more revenue.  Read the competitive and service trend whitepapers to learn how Cisco partners are beating their competition, increasing their margins, and increasing their attach and renewal rates.

Go to Accelerate and learn how to earn more money plus participate in the STAR contest to win prizes and cash.  Be smart, beat your competition – submit your white paper or Flip video to qualify!

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Cisco.com is Now Your One Stop Shop

As SVP Edison Peres, SVP Keith Goodwin and EVP Rob Lloyd told you at Partner Summit, we are committed to making it easier for you to do business with Cisco. So to follow up on that promise, you can now find comprehensive industry resources and customer materials on Cisco.com.

So how does that impact you? Now, instead of having to go to both Partner Central and Cisco.com to locate all of the available resources for industries and solutions, you can simply head to the same Cisco.com pages that have always housed the latest customer materials to find everything you need…in one place.

When you get there, you should be sure to take advantage of more than 450 new and updated resources, ranging from training webcasts to marketing campaigns. Get started now by logging into the retail pages on Cisco.com (CCO and password required to view partner-only assets).

So what else can you find on Cisco.com? Read on to find out. Read More »

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New Innovations in Data Center and Virtualization Promise More Agility

Yet another way for your business to become even more agile: That’s the promise of new updates to Cisco’s Data Center and Virtualization architectures. Today we’re announcing new innovations for virtualized and secure cloud-ready environments that deliver on Cisco’s architectural flexibility, investment protection, and operational simplicity in a secure and scalable manner.

So what’s new? Well, for starters, we’ll have wire-once, end-to-end data center convergence from server to storage array with director class, multihop FCoE for the Nexus 7000 and MDS 9500 platforms. We’ll also offer converged Data Center Management with Data Center Network Manager (DCNM) for single pane of glass visibility across LAN & SAN.

We will also offer you the ability to build a secure, cloud-ready fabric infrastructure, with LISP and MPLS on the Nexus 7000, ES-40 module on the Catalyst 6500, ACE-30 with Cloudburst (dynamic workload scaling) functionality leveraging OTV, a new Firewall Service Module (FWSM) on the Catalyst 6500, and DCNM APIs for Cloud orchestration.

What’s in it for partners? Here’s the scoop. Read More »

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