If you’ve met Edison Peres, SVP, worldwide channels or heard him address the audience at Cisco Partner Summit before, you know he’s all about partner evolution — specifically, how Cisco can help partners grapple with a unique period of technology and business model changes in the IT industry, and transform their businesses to meet those changes.
During his General Session discussion on Day 1 of last week’s Partner Summit, Edison urged partners to focus on three priorities: making hybrid IT a foundation of your value proposition, leading with solutions and professional services, and transitioning your sales teams to address new buying centers. Business transformation, Edison said, in one of the most repeated (and re-tweeted) quotes of the week, “is kind of like remodeling an airplane while it’s flying and there are people on it. We know it’s not easy. But if you focus on these three areas today, you will be well on your way to a successful tomorrow.”
Let’s hear a bit more from Edison on how Cisco wants partners to think about these changes:
After months of planning and preparation, Cisco Partner Summit officially kicks off tomorrow morning here in beautiful Boston. Whether you’re attending live or joining us through Cisco Virtual Partner Summit, here are 10 things to remember as we get underway. Read More »
Partners in this Pavilion are part of an extensive and growing ecosystem highlighting the value they and Cisco can bring to industrial industries such as Oil and Gas, Mining, Manufacturing, Transportation and Automotive.
Here’s a run down of key Industrial Partners at the IoT Partner Pavilion:
Emerson’s Smart Wireless products and solutions extend PlantWeb predictive intelligence into areas that were previously out of physical or economic reach, opening the door for new possibilities in process improvement. Remote locations, physical obstructions, and the high cost of engineering and integrating new technologies are no longer the barriers they were.
Honeywell Process Solutions (HPS) is the global leader in process automation and control solutions and has been a pioneer in these areas for more than 35 years. HPS serves the oil & gas, refining, pulp & paper, power generation, chemicals and petrochemicals, life sciences and metals, minerals and mining industries.
PANDUIT is a world-class developer and provider of leading-edge solutions that help customers optimise the physical infrastructure through simplification, agility and operational efficiency. PANDUIT’s Unified Physical Infrastructure (UPI) based solutions give enterprises the capabilities to connect, manage and automate communications, computing, power, control and security systems for a smarter, unified business foundation. Strong relationships with technology leaders complemented with its global staff and unmatched service and support, make PANDUIT a valuable and trusted partner. Come to our stand to see our cabinets developed with Cisco as well as our HSDT (High Speed Data Transport) solutions.
Redline Communications is a manufacturer of specialized backhaul radios that offer a point-multipoint, Layer-2 IP backbone which connects a Cisco Core network to edge devices in the field. Manufactured for industrial M2M applications and offering reliable performance of over 100 Mbps up to 20 miles in extreme environmental conditions.
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.
As part of our ongoing support of the Australian and New Zealand partner community, last week we hosted the second annual Cisco Marketing Excellence partner awards. These awards are designed to recognise the great work that our partners are doing in creating and promoting innovative Cisco campaigns.
The awards are given across both the partner and distributor categories as well as recognising a partner in the Premier/Silver category which is a new award this year.
I am pleased to announce the following partners as this year’s winners:
James Mackay from Express Data is the winner of the distributor category for developing creative marketing around the Cisco Front Row program. Gabrielle Kingston from Westcon was the runner up thanks to her innovative promotion of Cisco UCS.
In the partner category Logicalis’ Oliver Descoeudres was the winner for developing an integrated program promoting “Tomorrow’s Workplace”. The runner-up was Garrett MacDonald who created a cloud campaign for Data#3 featuring Cisco’s “Know the network” as a call to action.
For the new Premier/Silver partner category, Blair Burchill from Comscentre was judged the winner for a customer briefing he conducted with Cisco and a leading public sector customer.
But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.
In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.
Still want to email your messages and call it a day? Read More »