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Cisco.com is Now Your One Stop Shop

As SVP Edison Peres, SVP Keith Goodwin and EVP Rob Lloyd told you at Partner Summit, we are committed to making it easier for you to do business with Cisco. So to follow up on that promise, you can now find comprehensive industry resources and customer materials on Cisco.com.

So how does that impact you? Now, instead of having to go to both Partner Central and Cisco.com to locate all of the available resources for industries and solutions, you can simply head to the same Cisco.com pages that have always housed the latest customer materials to find everything you need…in one place.

When you get there, you should be sure to take advantage of more than 450 new and updated resources, ranging from training webcasts to marketing campaigns. Get started now by logging into the retail pages on Cisco.com (CCO and password required to view partner-only assets).

So what else can you find on Cisco.com? Read on to find out. Read More »

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New Innovations in Data Center and Virtualization Promise More Agility

Yet another way for your business to become even more agile: That’s the promise of new updates to Cisco’s Data Center and Virtualization architectures. Today we’re announcing new innovations for virtualized and secure cloud-ready environments that deliver on Cisco’s architectural flexibility, investment protection, and operational simplicity in a secure and scalable manner.

So what’s new? Well, for starters, we’ll have wire-once, end-to-end data center convergence from server to storage array with director class, multihop FCoE for the Nexus 7000 and MDS 9500 platforms. We’ll also offer converged Data Center Management with Data Center Network Manager (DCNM) for single pane of glass visibility across LAN & SAN.

We will also offer you the ability to build a secure, cloud-ready fabric infrastructure, with LISP and MPLS on the Nexus 7000, ES-40 module on the Catalyst 6500, ACE-30 with Cloudburst (dynamic workload scaling) functionality leveraging OTV, a new Firewall Service Module (FWSM) on the Catalyst 6500, and DCNM APIs for Cloud orchestration.

What’s in it for partners? Here’s the scoop. Read More »

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Helping Cisco Partners Support SMBs–and Themselves

Our Small Business partners provide customers with expert guidance, hand holding, and support they need to flourish. And Cisco wants to extend that same level of support you offer SMBs every day.

That’s right, our new Cisco Partner Advisor Sales Support Service (PA) for Partners who sell to SMB Customers helps make it easier and more profitable to do business with Cisco.

And we want to get your feedback to make sure PA and some other partner tools are serving your needs. (More on that part later…) But first, here’s what you need to know about PA:

This service helps new partners get started with Cisco and provides existing partners with non-technical sales pricing, program, and tool support. And, partners can chat with a Cisco Partner Advisor agent to find the right resource at the right time to help accelerate sales

Here are a few of the benefits of Partner Advisor: Read More »

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Michael Capellas Shares VCE Strategy, Impact to Cisco Partners

March 21, 2011 at 12:51 pm PST

“Cloud is going to be the dominant technology going forward,” as Michael Capellas told us at Partner Summit 2011.

And, he knows a thing or two about cloud—after all he’s the CEO of the Virtual Computing Enviroment (VCE), the joint venture between Cisco, VMware, and EMC.

When VCE was formed, the goal was to accelerate the transition to fully virtualized environments and private clouds. And with the Vblock, VCE delivers the industry’s first completely integrated IT offering that combines best-in-class virtualization, networking, computing, storage, security, and management technologies with end-to-end vendor accountability.

While I was on site at Partner Summit, I got the chance to chat with Michael Capellas and he discussed the value that VCE brings to our partners.

How does that impact you and your business? Read More »

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Reevaluating the Timing and Costs of Developing Channel Relationships

March 15, 2011 at 2:05 pm PST

This post is a first in a series we’ll be featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

A ‘perfect storm’ brewing around the issue of channel development

A variety of economic and industry innovation conditions are currently combining to create the “perfect storm” of channel development issues between IT vendors and their channel partners.  These include:

- A rash of disruptive technologies entering the market

- A slowly rebounding economy within a still-uncertain global environment

- Continued industry consolidation among vendors and solution providers

These market conditions are complicating the way in which technology vendors and solution providers engage to grow their mutual success.  If vendors are not prepared to meet these conditions with clearly defined partner value propositions, a clear coverage and capacity plan and comprehensive onboarding processes for their channel partners, their indirect revenues will likely suffer (and are).  Conversely, if solution providers aren’t prepared to intelligently navigate the vast array of vendor’s sales, technical, marketing and services programs and support materials, they won’t realize the rate of return they desire and will waste precious resources during the process.

In recent exclusive channel research entitled conducted by Amazon Consulting entitled “From Rookie to Rock Star:  The Cost and Timing of Developing Channel Partnerships,” we explored the relationship between vendors and channel partners along this issue of the costs and timing of developing a new partnership. 

The highlights from this research that we think are relevant to Cisco solution providers include the following:

Read More »

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