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New Advancements in Borderless Networks: Connect from Anywhere, at Anytime

Remember the days when going to work meant being stuck at your desk, working on a desktop PC? Thankfully, the proliferation of laptops, tablets, and mobile devices, along with a robust network to support connectivity, has enabled all of us to be on the go and working, at the same time.

With new innovations in Borderless Networks, which are being announced today, an organization’s ability to securely connect anyone, anywhere, with their preferred device, while delivering a high quality experience even to the most resource-intensive multimedia applications, has become even stronger.

So how will these new innovations change the workplace even more? Watch this video to find out, and to learn more details on the enhancements.

Luckily, most of us don’t have a boss like that one in the video. And using our smartphones, we can get some work done on the beach! (Ok, maybe).

As for how the new the Borderless Networks innovations will have an impact—they will deliver solutions in three areas: Security, Management, and Multimedia.

Here are the details, and what the new innovations will mean for our partners: Read More »

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Social Media Spotlight: How to Get Started in Social Media

Over the past few years, so many partners and even Cisco employees have asked me time and again “How do I get started in social media?” Having heard that question so often, it seemed to me that before we use our new Social Media Spotlight series to highlight best practices when blogging, or using Twitter or Facebook, we should explain how to get into the social media game.

I myself came to social media by way of journalism, so when someone asks me how to get started, I usually turn around and ask the person who’s talking to me, “What do you want to achieve in using social media?”

Perhaps you’re not certain what you want to achieve, beyond knowing that you want to use social media at your company. According to a recent survey conducted by IPED and commissioned by Cisco, about 50% of partners are interested in learning how to expand online engagement to drive business. Does that include you? Then read on for some advice on how to start process.

1) Identify Your Goal(s)

Defining what you want to achieve is the major starting point—if you haven’t used social media before, and you are looking to get started, you need to ask yourself what you want to use social media for—what is your goal?

For most businesses, social media can help amplify your company’s message, help you engage with your customers, start conversations, and deepen relationships. So keeping that in mind, you should start thinking about a social media plan by developing a list of clear goals. It should be more than just gaining followers and fans. While gaining followers is one metric, the conversation, interaction, and even leads you generate are important ways of measuring success.

Once you have that list of goals (my rule of thumb is that two or three is ideal) then your next step will be to identify which social media vehicles align with those goals. Read More »

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Channels Blog Trivia Time: UCS Discounts for Partners or Wearable TelePresence Units?

It’s time for a little mid-week trivia. Guess which one of the following is true:

A. Cisco is trying to set a world record for the most number of people running a virtual sprint at one time.

B. Cisco just announced UCS discounts providing an easier, more streamlined way grow partners’ sales in unified computing and give them larger discounts.

C. Cisco invented a new gym that will power data centers using humans as batteries.

D. Wearable TelePresence units will be launched later this year.

OK, give up? Keep reading to see if you guessed the right answer.

Read More »

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Live Broadcast Offers Tips to Help Partners Increase Profitability, Differentiate

Need help building your professional services practice so you can increase profitability, accelerate your evolution to architectures, and differentiate? Then you won’t want to miss our upcoming live video broadcast for partners.

On Monday, April 18 at 10:30 a.m. PST, we’ll be hosting a live, free, interactive video chat on our Ustream channel with Bob Dimicco, Director of Cisco Services. During the live broadcast, we’ll be taking a closer look at the recent announcement made at Partner Summit 2011 and what it means for partners.

We will also cover the following topics:

  • Why Services are THE key differentiator and profitability engine for Cisco partners.
  • How partners can take advantage of the new set of services called Collaborative Professional Services
  • Why Cisco has one of the most partner-centric services strategies in the IT industry.
  • How Cisco will drive the next wave of service innovation through Cisco’s Smart Services.

And, most importantly, we’ll be answering YOUR Services questions live on the air during the broadcast.

Your participation is integral to the success of this broadcast! Here’s how you can participate:
Read More »

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New Architectural Specializations for Cisco Partners: Borderless, Data Center, Collaboration

At Partner Summit 2011, Edison Peres, SVP WW Channels, described architectures as being the house, with individual solutions being the rooms in that house.

httpv://www.youtube.com/watch?v=3BbVPCavN1U

Today we are evolving our channel partner program with architecture specializations: Borderless Networks Architecture Specialization, Collaboration Architecture Specialization, and Data Center Architecture Specialization.

Architectures present massive opportunities for Cisco and its channel partners – borderless networks alone have a $49 billion total addressable market opportunity in FY11, collaboration $35 billion in CY11, and data center/virtualization is $42 billion in FY11.

To capture market opportunities that lie ahead, we must evolve towards architectures together.  And here’s how we’ll do it.

Read More »

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