Cisco Blogs


Cisco Blog > Partner

Live Broadcast Offers Tips to Help Partners Increase Profitability, Differentiate

April 12, 2011 at 2:14 pm PST

Need help building your professional services practice so you can increase profitability, accelerate your evolution to architectures, and differentiate? Then you won’t want to miss our upcoming live video broadcast for partners.

On Monday, April 18 at 10:30 a.m. PST, we’ll be hosting a live, free, interactive video chat on our Ustream channel with Bob Dimicco, Director of Cisco Services. During the live broadcast, we’ll be taking a closer look at the recent announcement made at Partner Summit 2011 and what it means for partners.

We will also cover the following topics:

  • Why Services are THE key differentiator and profitability engine for Cisco partners.
  • How partners can take advantage of the new set of services called Collaborative Professional Services
  • Why Cisco has one of the most partner-centric services strategies in the IT industry.
  • How Cisco will drive the next wave of service innovation through Cisco’s Smart Services.

And, most importantly, we’ll be answering YOUR Services questions live on the air during the broadcast.

Your participation is integral to the success of this broadcast! Here’s how you can participate:
Read More »

Tags: , , , , , , , , , ,

New Architectural Specializations for Cisco Partners: Borderless, Data Center, Collaboration

At Partner Summit 2011, Edison Peres, SVP WW Channels, described architectures as being the house, with individual solutions being the rooms in that house.

httpv://www.youtube.com/watch?v=3BbVPCavN1U

Today we are evolving our channel partner program with architecture specializations: Borderless Networks Architecture Specialization, Collaboration Architecture Specialization, and Data Center Architecture Specialization.

Architectures present massive opportunities for Cisco and its channel partners – borderless networks alone have a $49 billion total addressable market opportunity in FY11, collaboration $35 billion in CY11, and data center/virtualization is $42 billion in FY11.

To capture market opportunities that lie ahead, we must evolve towards architectures together.  And here’s how we’ll do it.

Read More »

Tags: , , , , , , , , , , , ,

Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

Tags: , , , , , , , , , , , , ,

How to Join the New Breed of Profitable Partners

This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers.  But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?

Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs.  In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.

Here’s more on the characteristics of this breed of partners: Read More »

Tags: , , , , , ,

Use Cisco Partner Services Tips to Accelerate Your Revenue

See how top Cisco partners grow their services revenue by visiting the Accelerate website (login required).  Watch the Tips and Traps video and learn how Global Technical Resources Incorporated, a Denver-based Cisco partner, is using the Accelerate Selling Multiyear Service Agreements module to earn more revenue.  Read the competitive and service trend whitepapers to learn how Cisco partners are beating their competition, increasing their margins, and increasing their attach and renewal rates.

Go to Accelerate and learn how to earn more money plus participate in the STAR contest to win prizes and cash.  Be smart, beat your competition – submit your white paper or Flip video to qualify!

Tags: , ,