In a competitive market, differentiation makes all the difference. Whether you’re selling sneakers or servers, being able to offer the widest selection of products to meet a broad set of needs is critical in helping to drive growth and grow profits.
So today’s announcements of three new reference configurations focused on Microsoft applications and technologies will likely please you—now our partners will have even more opportunities to sell a broader set of solutions, giving customers more choice.
Today, along with our storage partners, Cisco is greatly expanding our channel partners’ ability to offer customers Microsoft-based private cloud, data warehouse, or OLTP configurations based on shipping Cisco UCS server and Nexus networking products. Three standalone, discrete reference architectures are now available: A Cisco-developed SQL Server 2008 R2 Data Warehouse solution; a Cisco-developed SQL Server 2008 R2 Online Transaction Processing (OLTP) offer; and Cisco as the server partner with NetApp as they bring to market their NetApp for Private Cloud offer as part of Microsoft’s Hyper-V Private Cloud program.
Many believe that number 13 equals bad luck. And on Friday the 13thsome may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.
One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?
It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.
Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »
If you’ve ever bought a new car at a car dealership, then you’ve likely considered trading in your old clunker at the time of purchase. That trade-in essentially helps you add to your purchasing power by rewarding you for offering up a dated, used product.
This same principle applies to Cisco’s Trade-In Accelerator Program, or TAP. Do your customers have old equipment lying around that is sorely in need of an upgrade? TAP gives partners financial incentives to migrate a customer’s Cisco and competitive networking equipment to newer Cisco products, using the Cisco Technology Migration Program (TMP). How it works: TAP allows partners to apply online, and have customers trade in old equipment. Enrolled partners can then track their progress toward achieving the program requirements (and rewards).
Enrollment in TAP 13 began on May 2 and lasts until June 10. The TAP 13 six-month program period, during which time partners can migrate their customers’ equipment, lasts until October 29.