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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Is Your Customers’ Network Covered by a “Good Enough” Warranty?

When budgeting for equipment to run enterprise networks, buying equipment that requires the least amount of upfront capital may sound like cheapest in the long run, but what about the cost of repairs and tech support?

Settling for a “good enough” network means your customers get a “good enough” warranty to go with it. Next-generation networks offer more support staff, diagnostic tools to keep networks up and running, as well as more robust warranties.

In our continuing coverage of the Seven Myths of the Good-Enough Network, we delve into myth number five: The Basic Warranty Myth.

Most enterprise networking equipment includes limited support and maintenance. With vendors like HP, according to Michael Rau (myth dispeller and Vice President, CTO for the Borderless Network Architecture at Cisco), a warranty service call is limited to answering only the most basic questions. A support rep will typically ask, “Have you tried rebooting your switch?” If that’s not the issue, a replacement is sent with no effort made to troubleshoot the problem. If you want more in-depth support you have to purchase the extended support contract – which is not free.

Here are five things customers should consider when purchasing network equipment. Read More »

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Transforming Seattle Children’s Hospital with UCS and Desktop Virtualization

One of the key takeaways I heard consistently at the recent Citrix Synergy conference was the fact that you shouldn’t just do IT for IT’s sake: Your top consideration should be the end user experience. That’s one of the key lessons Seattle Children’s Hospital learned when it recently deployed Cisco’s Unified Computing System (UCS) blade to support a 3000-plus deployment of virtual desktops and zero clients. This deployment and Virtualization Experience Infrastructure (VXI) as a whole was the topic of a panel discussion at the conference.

The panelists included Aaron Cockerill, Senior Director of Product Management at Citrix; Doug Dooley, Director of Product Management for Desktop Virtualization at Cisco; Jake Hughes, the Chief Technical Architect at Seattle Children’s Hospital; and Harry Labana, VP and CTO of AppSense. Aaron and Doug offered up their thoughts on the Cisco-Citrix partnership, and how Cisco is leading virtualization charge with its end-to-end solution. Harry provided insights around desktop virtualization and AppSense’s role in creating flexibility and a rich user experience. Jake, as a customer who has implemented virtual solution, discussed the nuts of bolts of implementation, and talked about key points to take into consideration when contemplating a deployment.

I chatted with the panelists after the session, and they each offered up their top takeaways from the discussion.

Want to learn more about the details of the panel discussion? Read on for tips and lessons learned around implementing a virtual desktop solution. Read More »

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MTM Technologies Showcases Their Virtual Desktop Solution at Citrix Synergy

Last week at Citrix Synergy in San Francisco, I got the chance to see FlexPod in action. Partner MTM Technologies hosted sessions nearby at the W Hotel, showcasing their Virtual Desktop Alliance solution, which is based on Cisco Validated Design for Citrix XenDesktop, Cisco UCS and NetApp storage. They even offered attendees the opportunity to win a Mini Cooper!  (Unfortunately, I wasn’t eligible to win, so I’m still stuck driving my old VW).

During the demonstration, MTM showed how businesses can move from device-centric traditional desktops to user-centric virtual desktops. Application Delivery Architect Rich Brumpton of MTM explained that a lab in Boston hosted the UCS and NetApp storage, and was outfitted with 10GB Ethernet. That was then connected over VPN to their setup at the hotel.

Rich walked through the virtual desktop solution, showing how customers could use the technology to collaborate, move between desktops yet retain their individual user experience, and even access data remotely. After the demo, I chatted with Rich about the value that selling such a solution brings MTM, and how Cisco partners can benefit, as well.

Here are a few more benefits a virtual desktop solution can offer to your customers.

Read More »

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Video and Virtualization: Just Another Day at Citrix Synergy

If what I saw at the Citrix Synergy conference in San Francisco this week is any indication of what will be coming soon, I’d better invest in a personal hairstylist.

With video becoming more and more prevalent on the network, whether it be mobile phones, Cisco Cius and other tablets, IP phones, or TelePresence – there isn’t a question of whether or not video is here to stay. But one question remains: Is your network ready? (And maybe one more question: how does my hair look?)

If your customers haven’t prepared their networks yet, here’s something that might give them the extra boost that they need: Cisco’s Visual Networking Index (VNI) Forecasted that videos will account for 90% of network traffic by 2013.

By selling Cisco Virtualization Experience Infrastructure (VXI), you’ll help customers prepare for that change. We visited the Cisco booth at the conference and caught up with Cisco’s Operations Director Jeff Platon. He gave us a full tour of the end-to-end VXI system with products that utilize high-definition video.

Watch the full tour:

What else did we see at Citrix Synergy? Read More »

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