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Focused on Driving Partner Profitability

Your profitability is a top priority for us at Cisco. In fact, we are increasing our investments in our partner incentive and profitability programs in Fiscal Year 2012 to help you not only drive profitable growth, but also to evolve your businesses.

With your input, we frequently refine our incentive and profitability programs to help you stay at the forefront of the industry and enhance your relevancy to customers. FY12 is no exception. Here’s a list of what’s new.

• We are rolling out the Teaming Incentive Program (TIP) globally to offer Cisco partners an opportunity to realize higher margins in deals where they team with Cisco.

• We are streamlining the Opportunity Incentive Program (OIP) to make it easier and faster for partners to receive approval on deal registration, and therefore, boost adoption and opportunity for higher margins for partners.

• We are simplifying the Technology Migration Program (TMP) and expanding competitive trade-in product recognition for easier quoting purposes.

• We are adding incentives to the recently announced Cisco Cloud Partner Program to help partners monetize the rapidly growing cloud market opportunities.

• We are building new incentives, which will be announced later in FY12, to reward our partners for actively participating in the new Partner Led go-to-market model.

• We are refreshing our ground breaking profitability program – the Cisco Value Incentive Program (VIP) – to meet changing customer and market demands and ultimately to help partners successfully evolve their practices as the industry moves forward.
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Mighty FlexPod: Private Cloud Architectures and Superhero Support

A FlexPod has the power to leap tall buildings in a single bound, and it’s more powerful than a locomotive. No wait, that’s Superman. But FlexPods are going strong in the marketplace—and they are currently sold by 120 partners and counting.

The mighty FlexPod is also the subject of a recent whitepaper by IDC titled “Accelerating Converged Infrastructure with the FlexPod Datacenter Solution and the Support Alliance.” Cisco Partner IronBrick spoke to IDC for the white paper about its experience selling FlexPod and provided some insights on what their customers are looking for.

IronBrick customers are seeing “rapid data growth, have concerns around operational and resource limitations, have physical datacenter issues regarding space, power, and cooling, and have the desire to deploy IT solutions that enable nimble response to today’s dynamic and fast-moving application demand,” according to the whitepaper.

So guess what satisfies all of their customer needs? Read More »

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Live Broadcast for Partners: How to Thrive with Cisco Architectures

August 10, 2011 at 2:49 pm PST

You’ve likely heard talk about collaboration, data center/virtualization, and borderless networks architectures for some time now.  Maybe you’ve heard that architecture-based solutions offer massive opportunities for Cisco partners (and customers).

In FY11 alone borderless networks were a US$49 billion total addressable market opportunity, collaboration US$35 billion, and data center/virtualization US$42 billion.

Want to learn more about how to deliver architecture-based solutions and maximum ROI to your customers? Then join our live broadcast where you’ll learn about the architecture and business skills your teams need to optimize technology deployments.

Our guest Andres Sintes, Global Director of Cisco’s Worldwide Learning Partner Channel, will be joined by Cisco Learning Partners for a live discussion on Cisco architectures, programs, and tips on how to thrive in Cisco’s new architectural framework.

Here’s more info and how to participate…

Read More »

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Pre-Sales Prospecting and Marketing: The New Partner Enablement Imperatives

This post is the third in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Vendors have long sought the attention, investment, and loyalty of channel partners for one primary reason — to expand market reach. The promise of new projects and new customers has been not the only driver in forging vendor/channel partnerships, but it has been a key one.

With the current economic climate, vendors have been forced to look at their partners’ skill sets and business model holistically, with the aim to have the right balance of technical skills, sales and prospecting skills, marketing acumen, and service delivery skills.  But what combination of these competencies makes a solution provider most adept at driving new business?

In Amazon Consulting’s Annual State of Partnering Study, the last two years’ worth of results from over 100 global IT vendors indicate that increasing partners’ sales skills is a big focus for vendors.  Specifically, vendors are looking to improve the overall channel’s skills in two areas — the ability to do effective pre-sales prospecting and the ability to sell business value to line-of-business decision makers.

Technical training and certification programs are now the staple of many vendors’ formal value-based channel programs – those that recognize partner contribution beyond just sales volume.  They are the basis for how most partners earn recognition, rewards and further support from their leading vendors.  And specialization programs focusing on multi-product solutions and industry skills have taken that idea to the next level.

But recently, many vendors with highly-evolved technical certification programs have realized that technical acumen alone does not necessarily translate to partner profitability. So what has changed?

Read More »

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Cisco Partners Build Secure Data Center for Vegas-Based Global Cash Access

July 29, 2011 at 9:05 am PST

Any trip to Las Vegas would be incomplete without at least one pull of the lever on a slot machine—after all, gaming forms the core of the Las Vegas experience. But what about all that money changing hands? It has to be managed by someone. That someone is Global Cash Access (GCA), which processes US$24 million per day globally, making it the second-largest transaction processor in the world.

GCA’s products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, and money transfers. While GCA has a thriving business, it had a problem on its hands—an aging infrastructure. Its network had originally been designed to be highly secure, but its processes were completely manual. The company had 2000 devices deployed in 800 locations worldwide, and provisioning and management was a nightmare. Their system often required at least two engineers and many days to add a new server, application, or customer to the network.

Of course, where there’s a network problem, Cisco partners are there to help. Cisco Gold Partner Nexus IS assisted in planning, designing, and implementing a new network and data center for GCA, while World Wide Technology, also a Cisco Gold Certified Partner, provided planning, design, and implementation for the data center elements of GCA’s infrastructure.

When I was at Cisco Live in Vegas, I got the chance to chat with Dave Elsner, VP of Sales and Marketing at Nexus IS. He filled me in on the process of planning GCA’s new data center, equipment deployed, and what’s in store for the future.

Keep reading to get more details on the new data center, its benefits, and what’s in store for GCA. Read More »

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