As the saying goes, all good things must come to an end, and this is very true of the Cisco NOW Van Program. Cisco has decided to discontinue the US NOW Van program as of July 29th 2011 in accordance with Cisco business priorities for our next fiscal year.
Over the last 7 years, the Cisco NOW Van has crisscrossed North America, visiting every state in the United States and making the occasional foray into Canada. All in the name of wowing customers and prospects at Cisco and partner events with exceptional demonstrations of Cisco products. While we recognize the overwhelming support for the NOW Van from our partners, it’s time for the NOW Van to go the way of music videos on MTV, the typewriter, and the ability for humans to write in cursive format.
Not to worry though. The void created by the decommissioning of the NOW Van Program will be filled by new demonstration capabilities. We are currently exploring innovative techniques that will allow partners to showcase the latest Cisco products at non-Cisco locations throughout the country. In the interim, there are several options for both live and virtual demos available through Cisco and our Distribution Partners. (Link requires CCO Login. You may want to log into Partner Marketing Central before clicking the link to ensure easy access)
Saying goodbye to the NOW Van is like saying goodbye to an old friend. But it is time… Adieu Now Van! The roads of North America just won’t be the same without you.
Tags: Cisco_NOW_Van, NOW_Van, partner_marketing
Ed Daly, Director Market Management and Pete Davis, Manager, Market Management, in our Cisco Services US Field Marketing Team recently encountered a marketing dilemma -- a dilemma I’m sure most marketers can relate to. Fresh from winning a couple of prestigious awards, Pete and Ed wanted to tell the world, but were told by PR that awards are something that are not exactly “press release worthy”. As we all do, when we’ve experienced rejection, Ed and Pete did a bit of soul searching on the need for marketers to promote awards. The result is this tongue-in-cheek post. Hope you enjoy it as much as I did. Oh -- by-the-way, that’s Pete in the photo with the awards in question.
“We don’t do press releases for awards.” “No one cares about awards except marketing people.” “We don’t have enough budget.” Have you ever heard this from the PR team when you’ve won an industry award that you’re really proud of? You want to shout from the nearest rooftop how cool it is, but you keep getting told no. You’re not alone. The Cisco Services marketing team won two IT Services Marketing Association (ITSMA) for the Accelerate services training and Smart Care partner enablement programs..
The Smart Care program won the 2010 Gold Award for Marketing Excellence in the category of Developing and Launching New Offerings. The Accelerate Services Training program won the 2010 Diamond Award for Marketing Excellence in the category of Enabling Sales. This is the first time that Cisco has scooped both a Diamond (first place) and Gold (second place) Award and only the second ever time that we have won a Diamond Award.
When we approached the PR team to publicize the win externally, we were given the standard answer, a double whammy in this instance “We don’t do press releases for awards, and no one but marketing cares about awards anyway”. So we decided to do some soul searching to understand why we feel so compelled to boast about having won these awards…and why no one else seemed to get it.
And here’s what we came up with.
Top 10 Reasons Why Marketing People Like to Promote Awards They Win:
10. Standing in the middle of the office shouting “look at me, look at me” wasn’t going down very well.
9. You know, fake it till you make it.
8. Sales is where the rubber meets the road, but marketing is where the rubber meets the sky.
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Tags: awards, cisco_services, ITSMA, marketing, partner_marketing