To meet customer demands in a rapidly changing IT market, at Partner Summit, Cisco announced our strategy for Intercloud, our value-oriented global public cloud.
Cisco is committing a $1B investment and has formed a dedicated worldwide organization with three leaders for Development, Delivery and Sales for fast execution; Dr. Gee Rittenhouse leads Cloud Orchestration, and Faiyaz Shahpurwala leads Cloud Infrastructure and Services Delivery, and Nick Earle leads the Cloud Sales and Go-to-Market.
To be successful we need to be creative and move fast – at cloud speed. Today, Nick Earle announced the newly formed Cisco Cloud and Managed Service Organization (CMSO) and his new leadership team to our internal stakeholders. I am excited to be part of that leadership team and will be transitioning to my new role, to lead this new Cloud and Managed Services Partner Organization, over the next few weeks. Read More »
I had the opportunity to attend Cisco’s annual Partner Summit last month and I am excited about the news announced at the summit as well as the valuable conversations I had with our partners. The reoccurring topics I heard included cloud, innovation, speed, scale and, most importantly, differentiation.
The partners I spoke with viewed exceptional service as a key enabler of future growth. As solutions get ever more complex, partners increasingly look to services as their key competitive differentiator.
Partners have a unique opportunity to leverage recent Cisco investments in software enabled services to enable differentiation. In discussions at Partner Summit, one question came up time and again:
“Customers are demanding more complex solutions, but they want a simpler support experience – how do we balance these seemingly competing objectives?”
Multi-vendor solutions are by their nature complex. Integrating support across these disparate components enables partners to create a simplified support experience – speeding resolution times and increasing transparency across the support process. Customers also look for integrated SLA’s, no matter how many parties might be involved in delivering support.
By connecting all service partners in the cloud, partners can deliver a unified support experience, opening new opportunities for partners to provide differentiated services. Better still, this “ecosystem” of connections in the cloud enables automation of IT service management and better exchange of support information between providers and customers for faster mean time to resolution for IT issues.
One partner at the forefront of this new paradigm is BORN Green Technologies of Switzerland. I caught up with Patrick Spreng from BORN at Partner Summit. He told me about BORN customers who had visibility into multi-vendor support processes they’ve never had before, using Cisco ServiceGrid. What had previously seemed an unmanageable mess created from a highly fragmented environment was brought together into a single support experience – with one overall SLA. On a daily basis, Patrick reported, it just made support easier.
Services will continue to grow as a major competitive differentiator for partners. Partners that embrace new models and innovate in this space will win new customers. Nowhere is this more important than in managing the growing complexity customers are facing every day.
Sherri Liebo, Vice President, Global Partner Marketing opened up the second day of Cisco Marketing Velocity by taking a quick look back at day one of the event through the eyes of some of Cisco’s partners. Since we are bringing you the Marketing Velocity experience via this blog, I invite you to watch the same video, and see what several of our partners had to say about why Marketing Velocity is important to them.
Immediately after the video, Sherri brought Karen Walker, Senior Vice President, Marketing onto the stage to help present awards for the best integrated marketing campaigns. The award winners for each region are recognized below by company name, campaign name and the name of the people accepting the award: Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
My blog will get you up to speed on this year’s speakers, our contests, how to engage in social media, and information on where to get the mobile app.
See you in the Windy City!
SalesConnect is Available
Chuck Robbins announced that the availability of the SalesConnect app was imminent when he spoke at Cisco Partner Summit 2014. Well, Bruce Klein stopped by the Channels Blog this week to let us all know you can download the app now.
Use the mobile app to quickly access the latest sales collateral, demonstrations, training and proposals. Be sure to download SalesConnect and let us know what you think of the new app! Read More »
Cisco Marketing Velocity 2014 is next week in Chicago. For those of you that are unfamiliar, this is an annual live event where we meet with senior level certified partners in marketing functions to discuss the latest innovations and trends in marketing.
I imagine most of you that will be joining us are just about ready to make the trip, but with the jam-packed agenda set for next week, I’ve prepared a checklist to make sure you don’t miss out on any of the action.
Just a quick aside for those of you that won’t be joining us in Chicago next week, a full recap of the event will be available about one week after Velocity ends. That recap will wrap up our coverage of Marketing Velocity and provide you with all the resources, including replays, from the show.
Now before I dive into the details, Sherri Liebo, Vice President, Global Partner Marketing had a question for attendees to get everyone thinking about this year’s theme of Cisco Marketing Velocity. See what she had to say leading into this year’s event:
And now for the checklist! Take a look and let me know if you have any of your own tips to share. Read More »