We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantly the knowledge of how to start the conversation around business planning and strategy. There is lots of new business to be won and Cisco is committed to your success with these customers. Cisco’s new Partner Led Sales Excellence Training can set you on the right path.
Effective business planning is an important value that we bring to the customer. A roadmap and a list of recommendations helps customers make strategic decisions across their organization without having to piece together all the offerings and connect all the dots themselves. That level of planning and consulting ultimately secures your place as a trusted advisor with the customer.
The new Partner Led Sales Excellence Training Modules help you get started. Read More »
Tags: Cisco, cisco's winner circle, partner, partner led, training
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Sherri Liebo has been named Vice President, Global Partner Marketing, overseeing Cisco’s Strategic Partner Marketing, Channel Programs, Services Partner Marketing and Strategic Partner Communications teams. Bruce Klein, senior vice president, Worldwide Partner Organization, talked about Sherri’s appointment here on the Channels blog and why this is such an important role at Cisco. Channelnomics, CRN and Channel Partners were among the first press to cover it on Friday.
As you may have seen, Cisco redesigned the CCNA Routing and Switching certification with new training and curricula. It’s part of an overall effort to better align Cisco’s certifications to the demands of an IT industry undergoing paradigm shifts like the Internet of Everything phenomenon we’ve been talking about for a while now. It’s also a way to better train engineers for the types of dedicated, segment-specific jobs that are going to be in high demand over the next few years.
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Tags: CCNA, Cisco, IoE, partner, Sherri Liebo, Smart Solutions, SolveDirect, Weekly Rewind
The continued evolution of Cisco’s partner-facing teams is critical to Cisco’s partner strategy and our partners around the world. In that regard, I’m very pleased to announce Sherri Liebo as Cisco’s new Vice President, Global Partner Marketing — effective April 1, 2013.
In her new role, Sherri will take on ultimate responsibility for Cisco’s global partner marketing programs and initiatives, from our highly regarded Marketing Velocity conference (scheduled for next month in Cannes, France) to all of the offerings and co-marketing resources you see on Cisco Partner Marketing Central.
Read More »
Tags: Bruce Klein, channels marketing, Cisco, cisco global partner marketing, Marketing Velocity, partner, Sherri Liebo
This is the latest in a series of posts featuring partner success stories where partners share how they’re helping customers achieve their goals by using Cisco technology. This week we’re pleased to feature Chris Gabriel, Vice President of Solutions Management, Logicalis Group.
Say you are the CMO of a retailer who has just surveyed your customers and found that providing an iPad-enabled queue jumping option in your stores would make them three times more likely to choose you over a competitor. Wow! A Eureka moment if ever there was one.
Now say you are the COO of a major manufacturer who has just realized that your business is producing a mountain of data that if used in real time could reduce your cost base by 2% and improve your margins and competitive edge. Pow! The value of big data hits you right between the eyes.
These moments of insight are now happening more and more at a faster pace. New technologies transform the way we think about our world; just think how many new business apps are available on your iPad, and it’s only three years old. There’s a lesson in this speed, and it’s that looking smart in the IT world isn’t about how much technical jargon you know, but rather how quickly you can enable your customer to meet its business priorities.
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Tags: Cisco, logicalis, partner, Smart Solutions
Here at Cisco, we believe that Smart Solutions are game changers: a way to start new conversations with your customers and expand your sales. Now is the time to make sure you understand the Smart Solutions conversation so we can build new business opportunities together.
What is a Smart Solution?
The Smart Solutions concept is designed with two goals in mind: first, how do Cisco and our partners make it easier for our customers to achieve their business objectives by leveraging the full breadth of the Cisco portfolio? Second, how will we scale these solutions, especially through a Partner Led approach, where sales and full life cycle support is provided exclusively through partners?
The simple answer is that a Cisco Smart Solution integrates, pre-tests, and validates Cisco products for how they work together. In some cases, these Smart Solutions include third party technology which is also tested as a part of the whole offer. The idea is to include intellectual assets such as design guides, implementation guides, and customer use cases that partners can use to build a practice and accelerate pilot to profit. Cisco includes a full suite of pre-sales tools such as sales enablement and demand generation programs. Soon we will offer customer intelligence, including market insights and information on buying behaviors to help partners prospect and qualify customers.
What does it mean for the partner community? Read More »
Tags: byod, Cisco, partner, remote expert, Smart Solutions, vxi