Cisco Blogs


Cisco Blog > Channels

Cisco’s 8 New Year’s Resolution for Partners

January 4, 2012 at 3:23 pm PST

Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.

1. First and foremost: profitability.

C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.

Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.

Check out the full list of incentives on Partner Central.

2. Helping partners help customers become one with the cloud.

To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

3. Work less! Programs and services to make your job easier. Read More »

Tags: , , , , , , , , , , , , ,

Happy Holidays: The Best of 2011 in One Blog Post

December 23, 2011 at 6:00 am PST

As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.

What happened this year? Glad you asked! Watch this one-minute video recap of 2011.

Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
Read More »

Tags: , , , , , , , , , , , , ,

Top Headlines: Contest Winners, Clouds, Charities, and Cisco Partner Profitability in 2012

December 20, 2011 at 3:38 pm PST

As 2011 comes to a close, what do you think 2012 will bring? We predict it will be the Year of the Cloud!

In this last episode of Partner Update for 2011, Andrew attempts to communicate with the entire CloudVerse, until he learns what it actually is (a set of cloud capabilities that helps our partners build public, private, and hybrid clouds for customers).

What else made the news over the past couple of weeks? We crowned two partners winners of the 25 Words contest for their witty entries, look closely at how Cisco partners are helping to build a fast and secure network to help customer Doss Aviation power fighter jets, learn best practices around Smart Care Services and building better customer relationships, find out how OnPlus can help partners diagnose and fix network issues from virtually anywhere on any device, a services cheat sheet to help build relationships and increase profits, and more.

Tune in and watch our latest newscast covering the top Cisco partner headlines, as always, in under 5 minutes.

Keep reading for links to the top headlines, time stamps so you can find each news item within the video, and more details on each of the stories we covered.

Read More »

Tags: , , , , , , , , , , , , , ,

Engaging A Partner-Centric Approach with Cisco Services

Making Cisco easier to do business with. That is one of the committments the company outlined this year as part of its refinements and evolution.  The results in doing so continues, we hope you see it and feel it. That promise shows up in many places across the company including our Services business.   Services  is one area of any business that is multifaceted, no doubt.  At Cisco it’s a  differentiated strategy that we bring to the market because of our  partner-centric approach. Services provides a huge opporutnity for our partners,we recognize that and it  now represents 40-50% of Cisco channel partners business, up from 20 percent just  five years ago.  

 Partners participate in the Services opportunity at every level, from the largest global customers to the local small business. Our partners are the extension our Services arm. And that’s not just “lip Service” --to back it up Cisco is taking the next step forward to further clarify our sales engagement model and drive consistency in the field to continue  momentum with absolute clarity.  We just published our Services Rules of Engagement to provide our partners with a definitive road map for how to engage with Cisco Services and maximize their Cisco Services investment. Specifically the document does the following:

Defines the partners role in the selling and delivery of Cisco services
Helps partners build a collaborative and predictable field sales and delivery model
Gives partners easy steps to driving accelerated customer adoption of smart services capabilities
Delivers a clear field escalation process should a mishap occur
Describe the sales compensation neutrality strategy

You be the judge as to how this really works, your outside voice and views are a great reality test. Let us know what you hear and how we are doing, we think we are off to a solid start, so let’s engage.

 To learn more, click here and check out a blog by Raja Sundaran VP WW Services Partner Organization on the Rules of Engagement that talks more about Cisco’s approach and “tasty” opportunity for our partners.

Hit the video below  from Keith Goodwin, SVP WW Partner Organization, and Bob Singleton, SVP WW Services Partner Organization on our  Services Go-to-Market model and ways partners will benefit.  

Tags: , , , , ,

Cisco Partners Giving Back this Holiday Season (and Throughout the Year)

December 7, 2011 at 11:26 am PST

While some of us are fortunate enough to have our basic needs covered and can focus on the joys of the holidays, there’s no denying that there are so many others who don’t even have that and could use a little bit of help.

At Cisco, we’ve partnered with several non-profit organizations to provide resources and services to those in need. Some of the organizations include: NetHope, Community Voice Mail, Habitat for Humanity International, Tech Soup Global, and St. Bernard Project. Whether it’s donating through time, money, or sweat like the Partner Summit 2011 team did in the 9th ward in New Orleans, giving back selflessly is a reward in and of itself.

We knew we couldn’t be the only ones who felt passionate about giving back. So, we set out to learn how our partners are giving back this holiday season.

Force 3
Force 3 Vice President of Marketing Krissy Edell Kelley tells us on our Facebook page that they are supporting Toys for Tots, a charity that “delivers, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens.

Dimension Data
Got Mo? Mo what? Moustache that is! For the month of Movember (the month formerly known as November) Dimension Data supports a moustache growing charity event that raises funds and awareness for men’s health issues. Check out the Mo Bros of Dimension Data.

Not only have our partners found ways to give back during this holiday season, they also found ways to give back throughout the year. See how our partners gave back this year while having a bit of fun. Read More »

Tags: , , , , , , , ,