It used to be that everyone had to be at the office to work. Phone, desk, computer, email--that was it. We’ve come quite a long way since those days and I personally am thankful. Using WebEx, Jabber, video, and a phone means I can work at home in my sweats on most days. I’m sure you have your own list of reasons that may or may not include a relaxed work-at-home attire.
This week at the Collaboration Summit in Miami, collaboration took a huge leap forward. Unified Communications via Jabber can now happen via a Web plug-in, so customers can use IM, Android, click-to-call and click-to-video from Apple, BlackBerry, Windows, and even Nokia devices.
Not only does collaboration offer great benefits to your own work experience, but these tools are a great way for partners to differentiate, too, by offering a host of integrated solutions and services to customers. And with channel programs, incentives, sales and marketing resources, partners can earn even more profits on the countless ways to customize collaboration solutions.
Plus, the Jabber Software Development Kit means new collaboration-enabled applications. (More details on the Collaboration blog.)
Let’s see, what else happened this week? New versions of WebEx, partners, parties, demos, and Cius ambassadors roaming the halls. Read More »
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint:Read More »
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.
Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.
Keep reading to view the ebook and download your own copy. Read More »
Often new leaders take some time to ramp up and get settled in a new role, but Cisco’s new Vice President of Global Partner Marketing Amanda Jobbins who has been on the job just a few short months isn’t sitting by idly.
In her interview with Channel blogger The VAR Guy, Amanda laid out five core priorities to help partners engage with end customers and how she wants to: “Make Cisco the world’s preferred partner marketing experience.”
She also chatted with CRN about ways Cisco will be investing in partner marketing, new customizable campaigns to help partners sell to customers, and new incentives.
Between new innovative offerings and focus on existing marketing programs for partners, like Partner Velocity, it’s clear that Amanda has a lot on her mind.
Watch this video to see what else Amanda has on her mind.
We know you have a lot on your mind, too. Have a question for Amanda? Here’s how you can chat with her live. Read More »
LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.
With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?
I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.
During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.
She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.
Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).
After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »