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What Does The Internet Of Everything Really Mean For Cisco Partners?

One way to look at the Internet of Everything (IoE) is that it’s about opportunity — and that the scope of that opportunity is astounding.

Cisco’s analysis holds that there’s about $14.4 trillion of economic value at stake as we unlock the potential of smart network connections to create new capabilities, provide richer experiences and spur unprecedented productivity for businesses, people and countries throughout the world. But we’re only beginning to explore how IoE is going to shape the business discussions, customer purchasing decisions and solution provider conversations of tomorrow.

One question that’s coming up more often from partners is this one: “What does the Internet of Everything really mean to me?”  Read More »

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Cisco Partner Weekly Rewind – April 26, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Cisco Marketing Velocity wrapped up late last week with a call-to-action from Sherri Liebo, vice president, global partner marketing. In Cannes, Sherri urged partners to consider WISDOM – “what I say and do differently on Monday” – as they use Velocity takeaways to plan, build and run their revenue marketing strategies. Sherri also stopped by the Channels blog to offer a sneak peek of what’s in store for Cisco global partner marketing in the coming months, including top priorities for growth.

If you missed out on the Marketing Velocity action, fear not – we’ll be providing details about replays and archived content over the next few weeks, and you can also check out our various recaps and the Cisco Marketing Velocity YouTube playlist.

Several analysts and members of the press were also in attendance in Cannes; CRN’s Kristin Bent recapped key messages and also posted some snazzy scenes from Marketing Velocity, and Forrester’s Peter O’Neill offered tidbits and takeaways on his blog.

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Words Of WISDOM At Cisco Marketing Velocity

As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.

WISDOM.

Repeat: “What I say and do differently on Monday.”

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Cisco Marketing Velocity 2013: A Glimpse Into the Future of Marketing

There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.

This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.

What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.

Watch this video as I share my key takeaways for Cisco partners on revenue marketing.

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Best Of The Best At Cisco Marketing Velocity

It’s been a great week at Cisco Marketing Velocity in Cannes, and we hope you’ve been following all the action on the @partnervelocity and @cisco_channels Twitter handles, as well as here.

During the event, we celebrated Cisco’s Best Integrated Marketing Campaign awards, recognizing some of the most successful marketing campaigns delivered by Cisco partners all over the world. Each winner was judged by region and evaluated based on utilization of Cisco resources, creativity and innovation, business impact, and overall alignment to Cisco, including technology and architecture messaging.

Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives.

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