We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.
I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”
Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.
What else did partners learn at the event? Here are just a few memorable quotes from speakers.
Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.
Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.
This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.
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Yesterday, we hosted a live video broadcast via Ustream with VP of Worldwide Commercial Sales Dave O’Callaghan—during our half-hour talk, we discussed everything from Fast Track 2 (our new Commercial sales program), to our partner-led sales strategy in Commercial sales, to what we think Dave’s new nickname should be. (Read on to find out how you can participate in the contest for a chance to win a Flip camera.)
For those of you that didn’t get a chance to tune in live, here’s a replay of our broadcast:
Want to know more about what we talked about? Here’s a recap.
It’s Thanksgiving time in United States—on this holiday, we remember the things for which we are grateful, while also digging in to a hearty meal of roast turkey, stuffing, mashed potatoes, and lots of side dishes (or just nosh on the side dishes, like me—I’m vegetarian.)
I’m sure many would give thanks for a warm house, family, friends, our health, a job. Of course, at Cisco, we also give thanks for the many people who support what we do every day. And that goes especially to you, our partners: Thank you for your continued commitment to Cisco.
So while I take a few days off to give thanks and enjoy a meal with my family and friends, I wanted to share a few tools and sites that will help you navigate Cisco’s offerings for partners.
While the list is long, we want to be sure that you know that there are multiple sources of information to help you in your everyday work with Cisco. And don’t worry, you won’t be tested.
I’m a fan of superlatives (who isn’t?). Faster, easier, better: Those all sound good to me. And those are also words that can describe our new Commercial Sales program, Fast Track 2.
As its name implies, Fast Track 2 is designed to simplify sales transactions, making it easier for you to do business with Cisco. So how will it help you? Fast Track 2 will provide a smoother transaction process, with simplified pricing on key product families, and reseller and end-user offers. It will also accelerate partner rewards and incentives, with products built for the mid-market and SMB sectors.
In this video, I provide an overview of Fast Track 2 and how it will support your push to increase profits.
In a nutshell, here are some of the key details about Fast Track 2:
