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Cisco Partner Weekly Rewind – July 11, 2014

July 11, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.

This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.

Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »

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The Alchemist: The power to blend art with science in a way no one can ignore

July 10, 2014 at 7:30 am PST

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Next up, The Alchemist!

Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series. Read More »

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How Do Partners Make Money in this New Cloud World

As the world has moved to a cloud-based IT model, the rules of the game have changed. This has led to a different way of thinking for CIOs and IT managers.  Let’s face it, an IT manager doesn’t wake up and say, “I have to buy some virtualization today,” or “I have to buy a Disaster Recovery as a Service offering.”  Rather there is a comprehensive adoption lifecycle that IT managers must go through as they determine what services they need and how to migrate these services to cloud.  Within certain phases of the lifecycle, partners have sizable revenue opportunities, especially before and after the service selection phase.

Phase One: Business Model Evaluation

It starts with business drivers. Prospective cloud customers must determine what business model changes are required, the lines of business requirements that need to be considered, and what organizational changes may be necessary.  Evaluating these business and financial aspects are key to consider in their cloud migration plan.  Partners must help the customer determine what is most important in making their journey to cloud and how to build a practice around that initial phase of the cloud adoption lifecycle.  Partners’ consulting services should focus on a cloud business case justification that helps their customer understand the project plan and investment, with a 3-5 year plan and the ROI/business benefits of moving to cloud.

After going through a business case evaluation of cloud, customers must also consider their infrastructure requirements.  The infrastructure assessment should answer questions such as: how will cloud impact fixed facilities?  What will it do to mobile users?  What is the knowledge level of the business stakeholders on the applications that move across the organization?  What applications need to be enabled on the network?

In order to recognize the total cost of ownership (TCO) benefits of cloud, customers must rationalize and understand the type of workloads that need to move to public, private , or hybrid clouds, and what the network needs to look like to support those applications.  This is a ripe area for partners to generate revenues through formal cloud infrastructure assessments.   Read More »

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Cisco Partner Weekly Rewind – July 3, 2014

July 3, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

With the United States July 4 holiday this week, we are posting the Weekly Rewind one day earlier than normal. For those of you celebrating here in the US, have a happy and safe holiday. We will return to our normal Friday schedule next week!

Off the Top

This week we had all the news you need to know about the upcoming Microsoft Worldwide Partner Conference (WPC). Gary Serda posted about how Cisco and Microsoft are aligning their respective channel programs to deliver integrated data center solutions.

With WPC coming up July 14-17, Gary brought us the information on what Cisco will be up to at the event. Be sure to check out his blog and stop by the booth if you will be in Washington, D.C. for the event!

Good Reads

Keep An Eye Out

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Cisco Partner Weekly Rewind – June 27, 2014

June 27, 2014 at 9:18 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Karin Surber had more great insight into the minds of your sales force this week. In this entry of her ongoing series, she focused on sales promotions and the fine art of developing promotions that grow your business but protect your long-term viability.

With a look at Cisco’s Fast Track Promotions as an example, Karin talks about fine tuning these sales promotions to benefit both you and your customers.

Be sure to give Karin some feedback on her blog after you check out what she has to say about sales promotions. Read More »

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