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Marketing: A Revenue Generator

October 24, 2013 at 7:08 am PST

It’s an exhilarating time to be in marketing. Here at Cisco, we’re on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we’re taking our partners with us on this journey.

By now, you’ve probably heard the term “revenue marketing.” It’s a somewhat new phrase, but its implications will change the face of marketing forever. In a nutshell, revenue marketing means that marketing strategies and campaigns align with sales and business objectives to generate a measurable ROI to the bottom line. Now that is pulling up a seat to the table.

There are some fascinating trends today contributing to this seachange. The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey. Read More »

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Perceptions and Benefits of Employers and Users in UC&C

October 22, 2013 at 8:44 am PST

This is the fourth post in a series from Dimension Data and Cisco Channels looking at user adoption and integration of unified communications and collaboration (UC&C) solutions. Findings stem from Dimension Data’s 2013 Global UC&C Survey, developed with ICT researcher Ovum and featuring responses from more than 2,700 participants in 18 countries across 20 vertical industries.

In a previous blog post based on this research, we heard about evidence that the implementation of some technologies is no longer the end goal in UC&C but have become a ‘ticket to the game’. In this most recent blog, Nagi Kasinadhuni, general manager converged communications and customer interaction solutions, has expanded on those ideas with his opinion on where this will lead clients in the future.

According to Kasinadhuni, when studying the UC&C study closely, some interesting nuances can be seen. In general, his opinion is that the decision maker survey is predictable, except in areas or markets where the adoption of bring your own device (BYOD) is high. High growth markets also tend to have higher BYOD adoption rates as opposed to more mature markets. Read More »

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Strength in Numbers: Meet the CMX Partner Ecosystem

Since the launch of Connected Mobile Experiences (CMX), we have seen tremendous interest from our customers to monetize their investment in Wi-Fi Solutions and enable new line-of-business applications to gain insights, deliver efficiencies and engage end-users.  This week Cisco is announcing a collection of technology developer partnerships, as managed through the Cisco Developer Network (CDN), that help us bring a “whole offering” to our Customers with the addition of domain expertise, geographical focus and technology feature infusion that gives our Customers confidence, security and operational excellence to move forward in this nascent market.

The foundation of this technical integration begins with the connection to the Cisco WLAN & Unified Access Architecture through the Mobility Services API, which exposes context-aware information gathered by the Cisco Mobility Services Engine (MSE) for the integration with following disciplines: Read More »

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Cisco Partner Weekly Rewind – September 27, 2013

September 27, 2013 at 8:12 am PST

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco Collaboration is always an active topic on the Channels blog, and nothing is more important to you than growing your business. This week, Richard McLeod, senior director Worldwide Channel Sales, provided a great deal of insight on both.

Want to get your customers current, accelerate their activation and adoption? Be sure to join the conversation on Richard’s latest blog. You’ll have the opportunity to learn about the Cisco Drive to 9 initiative and learn about the latest collaboration product and program updates by registering for one of Cisco’s Global Collaboration Launch October Partner Webcasts.

Be sure to join the conversation today! Read More »

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Help Customers Unlock their Collaboration Potential

September 23, 2013 at 10:53 am PST

Often times, one of your best bets to expand business is to look at your own existing customers and their current investments. Taking the time to analyze how many of your customers are actively using Cisco Collaboration products is the first step. Are your customers fully trained? Are all of the applications activated and being used on a regular basis across multiple devices? Going beyond your IT relationships and talking to line-of-business executives about how to use collaboration tools in their daily work lives will expand their use cases, drive greater adoption and unlock their collaboration potential. What it means for you is greater long-term sales, deeper customer relationships and increased business relevance.

Get Your Customers Current
By moving your customers to the latest version of Cisco Unified Communications Manager, you can help them take advantage of more powerful collaboration capabilities such as native connectivity TelePresence and mobile video on any device (including the new Jabber for Android), and also achieve a lower cost of management. The Cisco Drive to 9 initiative makes upgrading your customers much easier for you. We’ve created a simpler, streamlined licensing and ordering process for upgrades -- that leads to cost and time savings for you. We also have a new tablet-based tool – CUCM Upgrade Central – that lets you analyze your customer’s readiness, determine a recommended path, and estimate the potential savings.

Accelerate Activation for Faster Time to Value Read More »

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