Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Cisco Marketing Velocity wrapped up late last week with a call-to-action from Sherri Liebo, vice president, global partner marketing. In Cannes, Sherri urged partners to consider WISDOM – “what I say and do differently on Monday” – as they use Velocity takeaways to plan, build and run their revenue marketing strategies. Sherri also stopped by the Channels blog to offer a sneak peek of what’s in store for Cisco global partner marketing in the coming months, including top priorities for growth.
If you missed out on the Marketing Velocity action, fear not – we’ll be providing details about replays and archived content over the next few weeks, and you can also check out our various recaps and the Cisco Marketing Velocity YouTube playlist.
As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.
Repeat: “What I say and do differently on Monday.”
There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.
This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.
What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.
Watch this video as I share my key takeaways for Cisco partners on revenue marketing.