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Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners

January 8, 2014 at 7:02 am PST

As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector. That brings the total value “up for grabs” by our partners to an astounding $19 trillion by 2022 (the private sector will account for $14.4 trillion of the total opportunity). Read the IoE Public Sector Value at Stake White Paper and Top 10 Insights. Read More »

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Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

December 20, 2013 at 12:14 pm PST

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.

Forbes

In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.

I also touched lightly on how sales and marketing should align in order to make revenue-generation marketing successful and that is the topic I would like to focus on in this blog. Read More »

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Cisco Partner Weekly Rewind – December 20, 2013

December 20, 2013 at 9:48 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Here’s what you might have missed this week:

Bruce and Edison Year End 2013Well here we are. We have reached the last Cisco Partner Weekly Rewind of the year. I won’t be back in this Weekly Rewind space until January 10, 2014.

I hope you are all spending time with friends and family during this holiday season, and that you are closing out 2013 in style.

As you can see here, Bruce Klein and Edison Peres wish you the best as we all head into the holiday season. Also, Cisco as a whole wants to thank you for your hard work and commitment. Read More »

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Cisco Partner Weekly Rewind – December 13, 2013

December 13, 2013 at 8:34 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Wow, winter seems to have taken hold early this year. Here in North Carolina, we are certainly seeing colder temperatures than normal this time of year. My dogs certainly seem to appreciate a warm spot on the couch more these past few days.

Even though temps are dropping outside, we are, of course, keeping the fires going here at Cisco. Even as we are heading toward the holiday season where we will all enjoy some time with friends and family, we still have a lot going on for partners. Here’s a little recap of the week!

Off the Top

As part of our Partner Voices series, we like to highlight the successes of our partners using Cisco products and services to solve customer issues. This week, we had the opportunity to speak with MCPc about a recent airport project they completed. Read More »

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Partner Voices: Removing Risk, Lowering Cost – The MCPc & Cisco Partnership

December 11, 2013 at 7:28 am PST

As part of our ongoing Partner Voices blog series, we had the opportunity to hear from MCPc. During the past 11 years, MCPc has bet long on Cisco, using networking, switching, telepresence, and digital media tools within its own business and in the outstanding help for the business of its clients.

For example, since the beginning of 2013, MCPc has used Cisco Telepresence internally for more than 4,320 hours of cumulative communication. That is more than 180 full days of time. Most MCPc associates have Jabber on their mobile devices, and their local media is paying attention to the ways in which MCPc has implemented Cisco throughout the company. But MCPc does more than just make its own travel schedule easier for employees – it has enabled clients to take advantage of Cisco’s full breadth of offerings. Read More »

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