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Know It, Use It, Sell It: One VAR’s Journey with Cisco HCS

January 31, 2012 at 11:33 am PST

Would you buy a car from a dealership where none of the salesmen knew how to drive? Or order prime rib at a restaurant where the chef was a strict vegetarian? What about when it comes to your customer’s network? Are you willing to risk installing products that you don’t have firsthand experience with? I’m guessing the answer is “no.”

When making purchases, big or small, customers want to have confidence that the company they partner with has in-depth knowledge and can stand behind the products they sell. Consider Amy Smith, Director of Collaboration at Nexus IS and a Cisco Gold Certified Partner. She’s committed to live by her company’s marketing motto: “Know it, use it, sell it.”

This was the case when Nexus IS decided to add Cisco’s Hosted Collaboration Solution (HCS) — an offering that allows partners to provide a wide range of Cisco collaboration applications to their customers as a subscriber-based service—to its portfolio. Their first step was to go the wholesale route and participate in Neutral Tandem’s proof-of-concept trial. This was an easy decision, since Nexus IS always tests new products on its own network before installing them on a customer’s network. It’s all about fully understanding, embracing, and discovering best practices of a product before offering it for sale.

Think HCS would be a great addition to your list of offerings?
Learn about Nexus IS’ trial experience and why the timing is right for the HCS market. Read More »

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Want a Network ‘Recipe’ to Increase Partner Quarterly Bookings?

January 26, 2012 at 9:30 am PST

Photo credit: foodily.comIf I were cooking lobster risotto for the first time, I probably wouldn’t just leave it to trial and error, hoping for the best. I would go to my favorite website for recipes that had already been tested by fellow home chefs. It’d either be that or order pizza again.

So, when it comes to networks, wouldn’t it be great if there was a similar resource—a place you could tap into to find successful “recipes” for building your customer’s network without having to start from scratch?

Well, there actually is a resource available to Cisco partners and it’s free! Cisco SMART Designs is a portfolio of validated and replicable network solutions, optimized to meet the needs of Cisco partners serving small business customers with up to 250 users. By removing the guesswork from building the right network for your customers, you can make your operation more profitable and help protect your customers’ investments.

If that isn’t enough to convince you to tap into this free resource, how about this fun fact?

Select partners worldwide using Cisco SMART Designs have 52 percent higher average quarterly bookings than those who don’t.

Ready to get started? Read on to learn more about the benefits of using Cisco SMART Designs and how to access this free resource today. Read More »

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New Cisco WebEx Meetings Beta + Free Trial for Partners = More Effective Collaboration from Anywhere

January 13, 2012 at 10:05 am PST

The beach. An airport. The car. What do these places have in common? They’re all places you can hold a meeting.

As workforces become increasingly mobile, WebEx is the tool that more and more customers (and partners) use to ensure that productivity doesn’t decrease just because you’re not at the office.

And now, with a new beta version of Cisco WebEx Meetings and a free trial for partners, the possibilities are endless. By integrating all of the collaboration tools and tasks you need for your meetings, you can now host your team meetings from your car, attend a sales forecast presentation from the airport, or share slides from the beach. Having the flexibility to work with your colleagues, even when you can’t be at work, allows you to maintain productivity and collaborate more effectively.

Watch this video to see how Cisco WebEx Meetings can help you collaborate more effectively.

Learn more about how you can use Cisco WebEx Meetings to share, extend, and engage.

A convenient tool like this must come with a hefty price tag, right? Wrong! For a limited time only, Cisco WebEx Meetings beta is being offered to partners free of charge until the product becomes generally available.

Keep reading to find out how you can get Cisco WebEx Meetings beta for free and check out the great ways you can share ideas and materials before, during, and after your meeting. Read More »

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Cisco’s 8 New Year’s Resolution for Partners

January 4, 2012 at 3:23 pm PST

Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.

1. First and foremost: profitability.

C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.

Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.

Check out the full list of incentives on Partner Central.

2. Helping partners help customers become one with the cloud.

To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

3. Work less! Programs and services to make your job easier. Read More »

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Happy Holidays: The Best of 2011 in One Blog Post

December 23, 2011 at 6:00 am PST

As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.

What happened this year? Glad you asked! Watch this one-minute video recap of 2011.

Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
Read More »

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