Remember the ad slogan, “Membership has its Privileges”? The same rings true for Cisco partners. When you log in to Cisco.com, you’ll find content specifically created to help you learn, sell, and promote your brand as a Cisco partner.
When you log in, you’ll see we enhanced Partner Central (which contains information on certifications, specializations, offers, incentives, and more) and have also greatly expanded partner content throughout the Architecture and Product areas of the site.
When you see, for example, the “For Partners” tab at the top of a page, or “Partner Resources” along the left side of a page, click and log in to access partner content for a specific area, product, or service—including sales guides, marketing and demand generation campaigns, and competitive information.
We also offer an additional experience when you visit the “Support” and “How to Buy” sections of the site (you must be logged in as a partner for access). There you’ll find valuable links to partner-only tools and content—including content that is specific to you as an individual, if you have taken advantage of the MyCisco Workspace.
This video gives you a brief tour of Cisco.com and what’s available to you when you’re logged in as a partner.
Here are some helpful tips to keep in mind when you visit Cisco.com: Read More »
As the trend for delivering technology as a service continues, now more than ever, partners must evolve their business to support the demand for new consumption models such as cloud and managed services. In order to support our partner’s evolution, Cisco continues to evolve our Channel Partner Program to help partners profitably monetize the cloud and managed services opportunity.
In September, we announced an evolution of the Cloud Partner strategy to bring data center infrastructure and cloud into the mainstream of our partner program with the introduction of the Cisco Master Cloud Builder Specialization.
Today we are pleased to announce the next phase of our Cloud Partner strategy. Read More »
Listening to our partners is one of the most important aspects of my role at Cisco. The feedback we get from our partners helps to shape our strategy and our programs.
Every year we bring together a select group of partners as part of a series of Cisco Partner Executive Exchange (CPEE) events around the world. In the last 2 months, we’ve met with Latin America partners, APJC partners, and US and Canada partners. Last week we met with our Americas service provider partners, and next month we’ll meet with our partners in EMEAR.
During these events, partners gave us feedback on our go-to-market strategies; our programs, tools and incentives; and how to optimize our sales teaming with them. While each region is unique and partners have their own unique challenges, as we talk to partners around the world, it’s clear there are some common themes. Read More »
Enterprise trends driving SDN and Network Programmability are becoming clearer. The skyrocketing number of virtual/cloud devices is making human configuration infeasible. A natural result will be that networks will move from being integrated based on physical box boundaries to being integrated based on software boundaries. Put another way, traditional box based network integration will be overwhelmed by device proliferation. Therefore businesses must adopt new approaches to device configuration and control. This will include a new layer of network software which will instantiate, orchestrate, and dismantle virtual networks.
This post is the first in a series we’ll be featuring from David McNicholas, Director of Strategic Business Development at Comstor US. Comstor is a recognized global leader in Cisco product distribution and an established provider of networking and advanced technology solutions. David is a recognized keynote speaker in the field of the financial impact of technology, executive strategic selling and the creator of ERS (Executive Relevance Selling) – a Cisco endorsed program (more on that below). David has trained and consulted data center, contact center, customer service operations professionals and specialists, as well as Fortune 1,000 Executives all over the world on this methodology and discipline.
The world has forever changed and how technology must be sold has, too. Solution selling is dead because the major foundational assumption of solution selling is that a budget exists. Now the VAR must create the budget. The two market forces that killed solution selling are the same forces that require budget to be created by the VAR.
So, what are the two market forces that killed solution selling? Read More »
