In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
The responsibility of marketing to provide qualified leads to sales
The need for service level agreements (SLA) dictating process for how those leads are handled
Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
Ahh travel. As I arrived last night for XChange Solution Provider, I was lamenting the fact that I had just traveled 2,428 miles from Charlotte, NC to Los Angeles, CA and my bag didn’t make it with me. Woe is me, right? Little did I know that my bag would arrive at my hotel in time for me to be ready for breakfast, and the opportunity to listen to Adam Steltzner, lead engineer, Mars Science Laboratory, NASA .
Opening general session for XChange Solution Provider.
Well guess what, he led a team of engineers that landed the Mars Curiosity rover within a predicted space about the size of the conference room I’m now sitting in, after it had traveled millions of miles. Pretty amazing stuff, and considering all the things that could, and did, go wrong while planning and executing that maneuver, I feel bad complaining that my bag arrived at my hotel about 15 hours after I did.
Now it might have been more of a tragedy for my conference mates at XChange Solution Provider had my toiletries not arrived in time for me to brush my teeth… Through human planning and execution though, the Mars Curiosity lander made a 350 million mile journey and I got my toothbrush in time to be clean and fresh for the start of today’s events. Read More »
Today the switching and wireless markets are worth US $19.2 billion and $4.2 billion, respectively, representing the largest migration business opportunity in the networking industry. The Cisco Catalyst switching portfolio has been refreshed across every platform, creating a once-in-a-lifetime sales opportunity.
Migrating your customers to new products – and including support services for each product – helps you protect your install base, create recurring revenue streams, and provides you the opportunity to generate incremental business by focusing on your customers’ business outcomes. All supported by the new functionalities our portfolio of products and technologies can enable.
You can help your customers successfully move to the next generation of technologies with the Just Switch It initiative which provides resources to help you:
Start new customer conversations
Promote migration and upsell to the newest Cisco switches and wireless solutions
Talk to your customers about the value of support services versus warranty
Address competitive threats with solutions, services, and financing
We’ve put together a marketing package that includes everything you need to encourage companies to evolve their network. There are price promotions to help you persuade buyers and a set of materials you can use to reach more customers:
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Cisco Partner Summit is quickly approaching. For me, deeply embroiled in the planning for the big event, I am counting down the days until I get to meet and interact with many of you in person. I can’t wait to put some faces with names I’ve worked with already during the past several months.
While the start of the event, on March 24, is still just over the horizon, let’s kick off this year’s Partner Summit season by giving you some information to prepare for the event.
First, I realize not all of you will be at the event in Las Vegas in person. I mean, this is the first Partner Summit where I’ll be attending too, but I have taken advantage of Virtual Partner Summit (VPS) each of my previous years with Cisco. I encourage you to do the same. Registration for VPS is open now, so be sure to sign up. We don’t want you to miss any of the event! Read More »