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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

March 1, 2012 at 3:16 pm PST

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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Top Cisco Partner Headlines: New Tools for 2012, Innovations, Bulletproof Networks, and More!

February 7, 2012 at 1:30 pm PST

Know it, use it, sell it. That’s going to be my new motto this year. The idea behind this credo is that before you sell a product, you have to know the product inside out and use it day-to-day--only then can you truly understand what your customers need and want.

In this episode of Partner Update, we learn how one Cisco partner fully embraces this motto in its hosted UCS practice and how this is impacting their sales.

We also cover Cisco switching innovations, a new ad campaign to reach customers, a pop quiz, partner tools for success in 2012, powering up connected grids, building a bulletproof networks for gamers, how to rock the Cius, and more.

Tune in and get all of your Cisco partner news, in less than five short minutes.

For a full transcript of what we covered, including links and time stamps so you can easily find information, keep reading.  Read More »

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What’s New? Partner Update Newscast Recaps Top Cisco Headlines, in Less Than 5 Minutes

November 30, 2011 at 1:55 pm PST

It’s time for another Partner Update newscast. This week, Andrew’s feeling a bit hungry and tries unsuccessfully to eat an air sandwich. The concept of an air sandwich is explained in detail during a live Virtual Partner Velocity broadcast with speaker, strategist, and New How author Nilofer Merchant. While the air sandwich may be low in fat and calories, it’s also lacking in taste. In the business world, an air sandwich can mean a company lacks innovation. Grab a real sandwich and tune into this episode of Partner Update to learn how to get rid of air sandwiches.

This newcast’s highlights also include: WebEx and Jabber news from the Collaboration Summit, incentives for partners, SMARTnet service deals, CRN’s Top 100 stars of the IT industry, how to enter our new contest, ways Cisco is helping partners with marketing, a recap of our Twitter chat with Cisco’s VP of Global Partner Marketing, a new free social media ebook for partners, and more.

Keep reading for additional information on the news we covered, links, and time stamps so you can forward ahead to the items that interest you.

Read More »

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The Idea That Changed the World

November 23, 2011 at 10:35 am PST

Once in awhile, an idea comes along that changes everything.

Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.

The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.

Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.

Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.

Did you miss an episode or want to suggest something for us to cover? Read More »

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Partner Update: Fresh Batch of Cisco News in Less than Five Minutes

October 17, 2011 at 7:16 pm PST

As Andrew learned the hard way, doing your research before you make an investment pays off, whether you’re buying a car or equipment for your network.

In this episode of Partner Update, we explore total cost of ownership and why it’s the only true way to measure network costs. We also cover storytelling tips and methods learned from esteemed author and presentation expert Nancy Duarte (she created the presentation you see in Al Gore’s An Inconvenient Truth), our October 18 TweetChat with Nancy, our October 20 broadcast covering LinkedIn for B2B, virtualization technology news, Cisco’s own Edison Peres’ travels to speak with partners in South America, LEAP centers to help partners test out data centers, tips for solution providers, and much more. Whew!

Tune in for the latest partner news:

Keep reading for a text summary and list of links mentioned during Partner Update. Read More »

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