Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Cisco Marketing Velocity wrapped up late last week with a call-to-action from Sherri Liebo, vice president, global partner marketing. In Cannes, Sherri urged partners to consider WISDOM – “what I say and do differently on Monday” – as they use Velocity takeaways to plan, build and run their revenue marketing strategies. Sherri also stopped by the Channels blog to offer a sneak peek of what’s in store for Cisco global partner marketing in the coming months, including top priorities for growth.
If you missed out on the Marketing Velocity action, fear not – we’ll be providing details about replays and archived content over the next few weeks, and you can also check out our various recaps and the Cisco Marketing Velocity YouTube playlist.
Last week’s Partner Summit brought together thousands of Cisco partners, both onsite and virtually. We hope you had as much fun as we did!
John Chambers, our Chairman and CEO, also had a great experience at the summit and took time out to chat with the Channels blog team about his overall strategy and experience at the event. He shared his observations about the summit’s key takeaways for partners, including Cisco’s emphasis on being a partner-centric company, a clear vision of where the market is headed and a roadmap for execution, and a commitment to continuing to listen to partners.
“We are committed to our partners,” he said. “As a company that does 80 percent of business through our partners, that will not change.”
At Cisco, partners are part of our extended team, part of our company’s DNA, so we’d like to recognize the winners of our Partner Awards that Cisco executives announced during the Partner Summit Global Awards Reception last week. We’d also like to recognize the winners of our Quote Contest. Congratulations to all of our partners!
The momentum continues on the final day of Partner Summit in San Diego, bringing Catalyst discounts, additional Jabber news, advice on going from good to great, and more—so keep reading for all the details and a link to a handy document that contains all the news.
In this afternoon’s General Session, Keith Goodwin, SVP of our Worldwide Partner organization, introduced author and social scientist Jim Collins who gave a fascinating presentation centered on the day’s theme of Leadership.
He addressed the question of why some companies thrive in uncertainty, even chaos, and why others do not. He also talked about what differentiates “good” from “great.” His answers were based on nine years of research, including six books, which have sold more than ten million copies worldwide.
“The ‘x’ factor and essence of great leadership is not personality,” said Jim. “The ‘x’ factor is humility, combined with a ferocious will.” He also noted that great leaders—and great companies—pick people better than themselves to be on their teams, are tenacious about confronting brutal facts and realities, ask more questions than make statements, and see themselves as being in service for a cause.
Ambassador Blogger Bonanza: Hear What Partners are Saying
A big thank you to our Partner Summit Partner Ambassador Bloggers for blogging throughout the week. This mighty group of bloggers from BCI, Compugen, Dimension Data, Force3, Logicalis, Presidio Networks, and Varrow shared their viewpoints throughout the event. Here are the most recent posts:
What a way to open an event! Cisco’s 16th Partner Summit began with partners filing into a packed auditorium to the Olympics theme song holding flags from their home countries—with more than 90 countries represented here this week. This year’s theme, “In It to Win It,” was especially apt given the news announced at today’s event.
Senior VP of the Worldwide Partner Organization Keith Goodwin welcomed live and virtual attendees, and then took everyone on a trip down memory lane, sharing recollections of the first time he presented at Cisco Partner Summit on the very same stage six years prior.
In addition to Keith, CEO John Chambers, EVP/COO Gary Moore, SVP Wendy Bahr, VP Andrew Sage, SVP Edison Peres, and SVP Nick Earle all addressed the audience, talking about Cisco’s accomplishments over the past year, and goals and priorities for the year ahead.
There was also plenty of news to share, with announcements about the Cisco Services Partner Program (our biggest Services announcement in 15 years, according to CRN, Enabling Architectures Sales Excellence, the Master Cloud Builder Specialization, the Partner Plus Incentive program, and much more. In addition, Edison shared his vision around the value that partners derive from their relationship with Cisco.
After today’s keynote, we caught up with a few partners to get their thoughts on the value they see in being a Cisco partner.
Our Partner Ambassador Bloggers have also been busy sharing their thoughts about this year’s Partner Summit. Be sure to check out their blogs: