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Cisco and Our Partners: Building a More Valuable Relationship

At Cisco, we know that our relationship with our partners is vital—80 percent of our revenue flows through our partners, and without your commitment to us, we would not enjoy the successes that we have. But we also know that we have to earn your business and your loyalty every day. You tell us that you value our relationship and many of the things Cisco brings to the table, like technology innovation, practice enablement, profitability programs and our unique partner-centric sales and services go-to-market model.  I consider this our Cisco Partnering Value Proposition and we are committed to these core tenants.

As I shared at Partner Summit in San Diego, being “In it to Win it” means taking our  relationship to a new level, and that means helping you  maximize your business value and optimize your Return on Cisco. So how do we do that?

Watch this video clip of my General Session presentation at Partner Summit to learn more about what I mean when I talk about your Return on Cisco.

As we see it, a partner’s Return on Cisco is comprised  of the Cisco Partnering Value Proposition I mentioned, and a new concept we’re calling an Investor’s View of Partner Valuation.  Read More »

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Cisco Executives Share Key Takeaways from Partner Summit 2012

April 27, 2012 at 1:11 pm PST

Networking. Learning. Fun. Our 16th annual Partner Summit in San Diego, California had it all, creating an energizing and forward-thinking environment for our global partners.

Our executives also had a lot to say in between keynotes and networking sessions with much of the focus on Cisco’s vision for the future and our strategy for getting there. The most important topic of conversation, however, was how much we value partners.

During the event, we captured some of Cisco executives’ top takeaways. Want to hear what’s top of mind for Rob Lloyd, EVP, Worldwide Operations; Keith Goodwin, SVP, Worldwide Partner Organization; and Nick, Earle, SVP, Worldwide Partner Organization? Then watch our video.

Keep reading for a full recap of what executives shared in the video.  Read More »

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Partner Summit 2012 Kicks Off in San Diego!

April 16, 2012 at 5:25 pm PST

Cisco Partner Summit 2012 began today in San Diego for those attending onsite. There’s a lot of excitement in the air, and we’re thrilled to begin meeting partners, attending sessions, and sharing top news.

We know a few of you are already here, but for those of you arriving later today, or joining us on Virtual Partner Summit, don’t forget to refer to the handy checklist we created to help you navigate the event. You’ll find key information about our Partner Summit Ambassador bloggers who will be providing partner perspectives, our new Roving Reporter who will be providing the inside scoop, how you can win an iPad or snag a t-shirt, and how to stay updated on all the Partner Summit news as it happens.

And speaking of Virtual Partner Summit, have you registered yet? There’s still time to register, so make sure you head over to the Cisco Virtual Partner Summit 2012 page. Once you’ve registered, start building your personalized agenda under the sessions tab so that you don’t miss out on any of the action.

What kind of action you ask? Well, on Tuesday, April 17 at 9 a.m. PST, we’ve got John Chambers, Keith Goodwin, and Edison Peres kicking off the event at the Global General Session. We also have Executive Chats, where you can interact directly with executives; Geo and Theater Sessions; guest speakers; and Business Transformation Breakouts happening throughout the week. I also hear there may be some exciting entertainment, so make sure you tune in.

If you can’t make the event live or virtually, replays will be available on the Cisco Virtual Partner Summit 2012 platform each evening and for 30 days after Partner Summit.

Have we piqued your interest? Join us for a photo tour of the Cisco Partner Summit 2012 venue and check out some of our favorite tweets and moments of the event so far. Read More »

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