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Believe in What you Sell: There’s No Faking it

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true.  Your customer won’t buy from you unless they believe they or their company is going to benefit in some way. The prospect of that happening is exciting to them. The enthusiasm you feel about your solution is transferred to your customer and the deal is closed.

Now, this transfer of positive energy is almost never going to happen if you don’t believe in what you are selling. You can go present your solution to the customer, talk about how wonderful it is and what value it will bring, but if you don’t truly believe what you are saying, your customers will always pick up on that unspoken message. No matter how hard you try, you cannot fake it. It’s human nature that our hidden feelings about our ideas on something will ultimately betray our spoken word.

Imagine this scenario. You are in a presentation with a new prospect. This is a huge opportunity for you. You team has spent hours designing the optimal solution for your customer. It’s a full room. Your boss is there. The CEO of your customer is there, but you are feeling conflicted. The company you work for has had serious quality issues during the past year and the resolution experience has not been good for customers. You’ve had multiple complaints and some recent project experiences have gone horribly bad. Read More »

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Cisco Partner Weekly Rewind – December 19, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Sherri Liebo posted this week on the Cisco Partner Plus program. Following up on her post about midmarket last month, Sherri provided expanded information on Partner Plus and how partners can take advantage of its three tier system to grow and expand in midmarket.

If you’re interested in learning more about just how this fits into The Cisco Partner Ecosystem, be sure to check out Sherri’s blog, and let us know what you think! Read More »

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Cisco Partner Plus and the Cisco Power Ecosystem

As I mentioned in my last blog on The Cisco Partner Ecosystem in the midmarket, I wanted to take just a bit of your time in December to give you a little expanded information on the Cisco Partner Plus Program. As we near the holidays and we will all be taking some much needed time to relax with friends and family, know that you are a vital part of The Cisco Partner Ecosystem and this is another way that Cisco can really help you win in the midmarket space.

Just like I said last month, I cannot stress enough that it’s not just “big business” that powers the economic engine globally. The midmarket space has increasing IT demands and even more limited resources than their enterprise siblings. We offer a great deal of help to Cisco partners in the midmarket space, but the Partner Plus Program helps you:

  • Prepare, build and expand
  • Generate demand and increase sales
  • Enjoy your success through rewards and incentives

We want you to be a successful part of The Cisco Partner Ecosystem and the Cisco Partner Plus Program helps ensure you get the support you need from us in order to succeed. Partner Plus offers increasing levels of benefits as you move from Partner Plus Aspire to Partner Plus Prestige and all the way up to Partner Plus Elite. Read More »

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Cisco Partner Weekly Rewind – November 14, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Curious about what Cisco has to offer partners in the midmarket space these days? Well Sherri Liebo was here this week to lay out many of the ways Cisco Ecosystem Partners can take advantage of what we have to offer in midmarket.

Sherri spent some time covering the Midsize Business Solutions page, the Cisco Partner Plus Program, and Cisco Midmarket in general.

Check out Sherri’s blog and let me know if there is more about midmarket you’d like to hear from Sherri. I’ll be sure to pass it along!

Internet of Things

Steve Benvenuto’s blog about the new Internet of Things (IoT) Specializations drew a great deal of attention last week. I hope you had a chance to read Steve’s blog. I hope you also have a moment to look over some of the articles in the channels press pertaining to the IoT Specializations:

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Cisco Partner Ecosystem in the Midmarket

When you hear the name Cisco, what comes to mind? A pretty safe bet is that you think “enterprise networking leader.” Of course, we want you to always think of us in those terms, because it’s true. However, I wanted to be sure our partners that operate in the midmarket space are recognized, because you are vital to the Cisco Partner Ecosystem.

It’s not just “big business” that powers the economic engine globally, and that is especially true here in North America. The midmarket space has increasing IT demands and even more limited resources than their enterprise siblings. Business is business, and those midsize companies are looking to grow their customer base, hire the best employees and simultaneously reduce their IT costs. Integrating solutions that provide those outcomes to the midmarket is where Cisco partners have enormous opportunities.

We aim to back you up on those opportunities and make sure you have everything you need at your disposal for success in this space. In fact, we have a wealth of information for our partners in the midmarket space in our Midsize Business Solutions area for partners. Read More »

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