Back in March, as part of Cisco Partner Summit, I presented the Cisco Partner Ecosystem, which includes our existing channel program and our services program, and involves a much broader set of partners, such as Independent Software Vendors (ISVs), technology and consulting firms.
Since Partner Summit, my focus has been driving the growth of the Cisco Partner Ecosystem by helping partners capture opportunities related to marketing transitions, especially in the Internet of Everything (IoE) space. You’ve heard us say it numerous times, but that $19 trillion opportunity with IoE during the next ten years is there for the taking and we want to make sure our partners do not miss out on their share.
In just about seven months, we are already seeing what can be accomplished by connecting different partner types with the existing Cisco Channel. We continue to see more and more innovative solutions that truly drive the business outcomes our customers seek.
Partner Ecosystem Growth
With the Cisco Partner Ecosystem, we have seen tremendous interest from new partner types, such as ISVs and software developers. In order to continue developing that interest, and expanding our ecosystem, we have:
- Built teams in all Cisco regions to recruit and engage ISVs
- Worked closely with cloud providers to help ISVs build or move their software as a service (SaaS) onto Cisco datacenters
- Added a wealth of IoE and IoT partners spanning multiple industries, and including AGT International, Schneider Electric, Rockwell Automation, Yokogawa, Honeywell and Emerson
As we add more ecosystem partners we are really starting to see what types of business outcomes they can bring to our customers. We understand that, for our partners as well as us, it’s no longer OK to just sell a product. It’s about selling a solution, and that solution must deliver the business outcomes that promote growth and profitability. Read More »