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Cisco Partner Ecosystem Progress

Back in March, as part of Cisco Partner Summit, I presented the Cisco Partner Ecosystem, which includes our existing channel program and our services program, and involves a much broader set of partners, such as Independent Software Vendors (ISVs), technology and consulting firms.

Since Partner Summit, my focus has been driving the growth of the Cisco Partner Ecosystem by helping partners capture opportunities related to marketing transitions, especially in the Internet of Everything (IoE) space. You’ve heard us say it numerous times, but that $19 trillion opportunity with IoE during the next ten years is there for the taking and we want to make sure our partners do not miss out on their share.

In just about seven months, we are already seeing what can be accomplished by connecting different partner types with the existing Cisco Channel. We continue to see more and more innovative solutions that truly drive the business outcomes our customers seek.

Partner Ecosystem Growth

With the Cisco Partner Ecosystem, we have seen tremendous interest from new partner types, such as ISVs and software developers. In order to continue developing that interest, and expanding our ecosystem, we have:

As we add more ecosystem partners we are really starting to see what types of business outcomes they can bring to our customers. We understand that, for our partners as well as us, it’s no longer OK to just sell a product. It’s about selling a solution, and that solution must deliver the business outcomes that promote growth and profitability. Read More »

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Cisco Social Media Training Opportunities for Partners

July 1, 2013 at 10:50 am PST

Social media now makes up more than 20 percent of all time spent online, and it’s easier than ever to see the value it can have for businesses, brands, and even personal reputations. According to a Nielsen survey, 65 percent of social media users surveyed use social activities to learn more information about brands, products and services as they’re making buying decisions. On top of that, increased adoption of mobile devices including tablets and smartphones provide the means for users to connect anywhere, at any time, meaning social media interactions can also happen anywhere, at any time.

For businesses, it can be a huge challenge to get everyone within an organization who will be participating in the social stream up-to-speed on policies, best practices, and integrated strategies, from how and what to blog about to social media’s role in marketing campaigns. To help meet this challenge, Cisco Social Media Training offers on-demand courses and one-on-one team consulting to help partners realize and implement the benefits of social media in your organizations.

Cisco offers two complementary training options for Cisco partners:  Read More »

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