While Partner Velocity was all about helping partners like you harness new opportunities through marketing, it was also about grabbing opportunities to increase revenue in a recovering market.At the event last week, we announced an update to the Navigate to …Read more.
Posted by Alexandra Krasne on November 20, 2009 at 05:02PM
In this latest video from last week’s Partner Velocity event, I talk to speaker Hugh Macfarlane, author of “The Leaky Funnel.” He shares insights about the way businesses buy and important steps for moving customers through the sales cycle more …Read more.
Posted by Alexandra Krasne on November 18, 2009 at 04:58PM
Continuing our Partner Velocity video interview series, I talk to Marc Lewis—Dean of the School of Communication Arts, successful entrepreneur, and all-around Idea Guy. Lewis led an engaging session “The Creative Formula” at Partner Velocity in Paris that helped attendees …Read more.
Posted by Alexandra Krasne on November 16, 2009 at 10:06PM
This week in Paris, more than 150 Cisco partners from around the world convened at Partner Velocity where they learned marketing tips, tricks, and proven techniques. At the event, a list of renowned speakers and experts talked on topics ranging …Read more.
Posted by Alexandra Krasne on November 13, 2009 at 12:02AM
While there are some signs pointing to a global economic recovery, some news articles and pundits are “cautiously optomistic” while others are doom and gloom saying that the global economy is not yet bouncing back. Rather than postulate on what …Read more.
Posted by Alexandra Krasne on November 05, 2009 at 11:19AM
At Cisco, we are our partners. Which is why today’s Virtual Computing Environment Coalition announcement is about you and how we can forge ahead together in a new collaborative world. Cloud computing and virtualization have transformed the way we do …Read more.
Posted by Alexandra Krasne on November 03, 2009 at 07:24AM
At the recent Oracle OpenWorld conference in San Francisco, I caught up with Glenn Keels (Cisco’s Director of Unified Computing System Product Marketing) where we discussed the zippy new UCS C-Series servers which promise to bring speed, efficiency, and agility …Read more.
Posted by Alexandra Krasne on October 29, 2009 at 05:55PM
With topics ranging from branding, B2B, and social media to creating consumer-centric websites, engaging virtual events, and measuring success of your campaigns…not to mention producing and marketing videos, Partner Velocity is a packed two-day event in Paris offering innovative ways …Read more.
Posted by Alexandra Krasne on October 25, 2009 at 04:46PM
What do a Ferrari, a Harley Davidson, and indoor skydiving have in common? (Aside from being cool things that I want to drive or try someday.) They’re all featured in this video highlighting the speed at which your marketing will …Read more.
Posted by Alexandra Krasne on October 16, 2009 at 06:15PM
You can rub your eyes and double check the figures, but the latest reports say that YouTube has surpassed 10 billion views in a single month in the United States. Globally, figures show that YouTube serves up 1 billion videos …Read more.
Posted by Alexandra Krasne on October 13, 2009 at 10:56AM
“Network problems…it’s nothing serious. Considering the money we saved on this equipment, it’s worth the risk.” In these tough economic times, it may seem harmless for customers to take advantage of that too-good-to-be-true deal from an uncertified reseller. However, buying …Read more.
Posted by Alexandra Krasne on October 09, 2009 at 02:29PM
If you’ve read any of Seth Godin’s numerous best-selling books or visited his blog, you already know he’s outspoken and opinionated on the topic of marketing. (He was also a speaker at the last Partner Velocity event in February.) Some …Read more.
Posted by Alexandra Krasne on October 06, 2009 at 09:01PM
Streamlining business processes can mean the difference between a healthy profit and a big loss. Cisco partner 2e2’s recent engagement and involvement in the Navigate to Accelerate initiative has helped the company optimize business practices and bring about substantial improvements …Read more.
Posted by Alexandra Krasne on September 26, 2009 at 10:19PM
What if we could fundamentally change the way we consume energy and green our planet? Yesterday we announced a Partner Ecosystem for Smart Grid that will help us do just that. While this announcement has big implications for energy consumption, …Read more.
Posted by Alexandra Krasne on September 18, 2009 at 02:23PM
The small business market generates nearly two-thirds of all new jobs globally on an annual basis. Today we’re announcing some news about how you can leverage this opportunity.We’re launching a new global partner profitability framework today to help our partners …Read more.
Posted by Alexandra Krasne on September 15, 2009 at 09:42AM
As I’ve learned from content and leadership experts Gerry McGovern and Marshall Goldsmith, web content and customer satisfaction mean nothing if you aren’t regularly asking readers and customers what works and what doesn’t (and actually listening). Web analytics software makes …Read more.
Posted by Alexandra Krasne on September 09, 2009 at 04:09PM
What do electric cars, social media, and managed services have in common? These three hot technology trends are not only bringing to life innovative new ideas that were mere dreams a few years ago, but they are making the earth …Read more.
Posted by Alexandra Krasne on September 01, 2009 at 12:16PM
GUEST POST from CMSG intern Shruti Bhat As a management intern at CMSG in the summer of 2009, I knew that I would be part of an extremely talented team building Cisco Eos - the next generation social entertainment platform. …Read more.
Posted by Scott Brown on September 01, 2009 at 09:28AM
CRN recently released its Most Powerful Women in the Channel list, highlighting the top 100 most influential women. We’re proud to see a large group of Cisco women represented on a list of phenomenal women who have risen the ranks …Read more.
Posted by Alexandra Krasne on August 26, 2009 at 04:45PM
Here at the Channels blog, we love success stories. And we’re betting your customers do, too. Sure, it’s helpful to know where improvements need to happen, but it’s also a great practice to highlight what’s working. A customer success story …Read more.
Posted by Alexandra Krasne on August 12, 2009 at 01:36PM
In many cases, your website is the first interaction customers have with your business. If visitors are lost, confused, or can’t find what they need, they will leave—along with their business. To provide some guidance around the subject of web …Read more.
Posted by Alexandra Krasne on August 06, 2009 at 08:19PM
Since cautiously dipping his toe into Twitter six months ago, Cisco Worldwide Channels Senior VP Keith Goodwin now considers himself a social media convert. It’s not just Twitter, but video and blogs, too. As he sees it, these tools are …Read more.
Posted by Alexandra Krasne on July 23, 2009 at 10:31AM
Just as there are some unwritten rules of social engagement—like not getting drunk and standing on the table or yelling at strangers on the street—social media engagement via Twitter, You Tube, Facebook, and LinkedIn has a few unstated rules, too. …Read more.
Posted by Alexandra Krasne on July 20, 2009 at 04:05PM
Whether you’ve been doing what you do for many decades or just a few months, learning something new has a way of invigorating and inspiring any career. To find out more about the training opportunities available to Cisco partners and …Read more.
Posted by Alexandra Krasne on July 15, 2009 at 03:45PM
Cisco Live delivered thrills and chills this week in San Francisco, including 80s night with Devo on windy Treasure Island, some keynote disruptions, key announcements, a blogger meetup, a tweetup, and even a Twitter follower challenge between event host Carlos …Read more.
Posted by Alexandra Krasne on July 02, 2009 at 05:03PM
It seems you can’t turn on your computer, watch TV, or even read this blog without a mention of Twitter. (There were even rumors of a Twitter reality TV show floating around this week.) At Cisco, we’re using Twitter to …Read more.
Posted by Alexandra Krasne on May 28, 2009 at 04:33PM
Last week I traveled down to New Orleans, the Big Easy, to present to members of our Partner Operations Advisory Board (POAB) about how Cisco communicates with them. Given this group of more than 30 US and Canada channel partner …Read more.
Posted by Lang Tibbils on May 11, 2009 at 11:54AM
Today we’re wrapping up what was a very productive, but also fun Partner Operations Advisory Board (POAB) meeting in New Orleans. After a number of sessions and even a scavenger hunt through the French Quarter, we have a long list …Read more.
Posted by Alexandra Krasne on May 07, 2009 at 06:36AM
Between his recent travels to Dallas, Korea, and Bahrain to attend Cisco Partner Executive Exchanges and planning for the annual Partner Summit in June, I was able to grab a few “behind the scenes” minutes in the Cisco studio with …Read more.
Posted by Alexandra Krasne on May 03, 2009 at 05:41PM
Don’t think of this blog as a way for us to talk at you, rather think of this as a place where we can collaborate to share information and ideas to drive mutual success. Consider this your opportunity to start …Read more.
Posted by Alexandra Krasne on May 01, 2009 at 02:44PM
Yesterday (and I must admit my source for all of this is Twitter feeds), my very good friend Ross Levinsohn was speaking at AlwaysOn OnHollywood. During his talk (again according to my #onhollywood Twitter feed), he mentioned that Hollywood needed …Read more.
Posted by Dan Scheinman on April 29, 2009 at 03:01PM
Many industry pundits have missed the proverbial forest for the trees this week. IBM’s recent announcement in which they detail the broadening of their joint Brocade/Foundry GTM strategy has been misinterpreted as an anti-Cisco strategy. In reality, it’s an anti-HP …Read more.
Posted by Bill Marozas on April 29, 2009 at 10:28AM
The channel is now viewed as a leading organization within most technology corporations. In addition, the channel industry has emerged from a fulfillment and enablement engine to one that leads customers to their next phase of productivity and growth—acting as …Read more.
Posted by Cisco PR on January 28, 2009 at 02:24PM
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