The Eight Social Media Commandments

Yes, social media is new, funky, and exciting, but how do we leverage it in a meaningful way for business? (And measure the results, too?) Will McInnes, Managing Director at social media strategy firm NixonMcInnes, helps clients answer those very …Read more.

Posted by Alexandra Krasne on November 23, 2009 at 06:32PM

Align Your Marketing to the Way Businesses Buy

In this latest video from last week’s Partner Velocity event, I talk to speaker Hugh Macfarlane, author of “The Leaky Funnel.” He shares insights about the way businesses buy and important steps for moving customers through the sales cycle more …Read more.

Posted by Alexandra Krasne on November 18, 2009 at 04:58PM

Idea Guy Marc Lewis Shares Formula for Creativity

Continuing our Partner Velocity video interview series, I talk to Marc Lewis—Dean of the School of Communication Arts, successful entrepreneur, and all-around Idea Guy. Lewis led an engaging session “The Creative Formula” at Partner Velocity in Paris that helped attendees …Read more.

Posted by Alexandra Krasne on November 16, 2009 at 10:06PM

B2B Marketing is Boring, but Doesn’t Have to Be

This week in Paris, more than 150 Cisco partners from around the world convened at Partner Velocity where they learned marketing tips, tricks, and proven techniques. At the event, a list of renowned speakers and experts talked on topics ranging …Read more.

Posted by Alexandra Krasne on November 13, 2009 at 12:02AM

Pump Up Your Marketing

With topics ranging from branding, B2B, and social media to creating consumer-centric websites, engaging virtual events, and measuring success of your campaigns…not to mention producing and marketing videos, Partner Velocity is a packed two-day event in Paris offering innovative ways …Read more.

Posted by Alexandra Krasne on October 25, 2009 at 04:46PM

Broadband World Forum Europe 2009: “Common Sense 3.0”

I moderated a lively session at the Broadband World Forum 2009 today September 8 in Paris: Why Should Enterprise Companies Care About This “IP Transformation?” IP transformation is not a question of when, in fact, it is here; moreover, the …Read more.

Posted by Monique Morrow on September 10, 2009 at 08:35AM